it's basically ppl's mentality...
if you compare not by the outlook; lots of reviews and test drivers are backing Savvy as a better car to drive than Myvi.
It's the bad names that's associated with Proton that deters ppl from buying the brand. So basically Branding is an important part in doing business......
What they should do to save their ass is basically do a re-branding exercise.
Re branding by coming out with better technologies and better QA and obviously let other ppl know about it. Without a re-branding exercise, Proton is going down the sewerage pipe!
if you compare not by the outlook; lots of reviews and test drivers are backing Savvy as a better car to drive than Myvi.
It's the bad names that's associated with Proton that deters ppl from buying the brand. So basically Branding is an important part in doing business......
What they should do to save their ass is basically do a re-branding exercise.
Re branding by coming out with better technologies and better QA and obviously let other ppl know about it. Without a re-branding exercise, Proton is going down the sewerage pipe!