Mr. Johnsmith.
There is no bias in selling to ACE. We also sell to TOM's Bungsar, Milan Motors, Deksen JB, Victory Auto Penang, Kuala Selangor etc.
There has been considerable difficulty trying to get the other supermarket chains to accept FEATHERLITE. They say it is too high end and will be slow moving. Some said that they will be stolen from the shelves if indeed they are good.
In this case what do we do. We go for the the most moderate pricing and hopefully zth and other car lovers will al least try and use it. But this word of mouth thing can only bring limited success. Hence for any distributor facing low margins and low sales, he will quit and disappear.
Next we consider doing more advertising. If we choose this route, we may have to add in RM 10 -15 per bottle. Then, we can have a sale for 20-30% discount for some occassions. But why do we want to punish our supporters who had to buy at say RM 79?
Mr. Johnsmith, we had offered to sell direct to you and covering Pos Laju charges. Isn't this a sort of bias? There is hardly any margin for a reseller to make. Those who carry FEATHERLITE do it because they take pride in the quality and that they can tell people that their store is " different " and have hard to find goodies. But how many people are like that?
So, for all zth , we undertake to deliver by Pos Laju to your doorstep in all areas that we do not have a dealer. This is the least that we can do and we do not complain about this .
Rgds.