Engine oil coolers are the same as ATF oil coolers. The only difference is how they are connected to the car. Engine oil coolers need the oil filter adaptor and people usually use steel braided hoses. For ATF it's fine to just use rubber hoses and no need for adaptors.
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Errrmmm, you need to be careful. Engine oil coolers are not normally the same as transmission oil coolers. At least they shouldn't be. Engine oil pumps are gear type pumps which are what they call positive displacement (i.e. high pressure). Transmission is a centrifugal pump (lower pressure). You would normally see engine oil coolers being the fin-tube of frame type, not like the radiator style of the transmission oil cooler.