Review: 2017 Hyundai Elantra Sport | 200ps 1.6L Turbo 7 Speed DCT

[sweelt]

for instance in factory i worked. Majority H and T.
Sure got one influence to buy this and that car. Especially those chickidy management staffs. Challenge each other whose car is best value and safe petrol.
Few even ask me, what is hidden behind my wira front bumper.

 

[Izso]

Shit.

I actually like the red seats.

 

[vr2turbo]

Shit.

I actually like the red seats.

Red lining I like, but not red seats.....lol

 

[vr2turbo]

for instance in factory i worked. Majority H and T.
Sure got one influence to buy this and that car. Especially those chickidy management staffs. Challenge each other whose car is best value and safe petrol.
Few even ask me, what is hidden behind my wira front bumper.

Dare to be difference.....lol

 

[ixeo]

Shit.

I actually like the red seats.

You different. After effects of STD still lingering.

 

[Tom]

I’m curious if anybody bought one. Haven’t seen any on the road in Klang Valley. I think it needs a 10 year power train warranty like what they did in the United States.

And a 7 years unlimited like Nissan. And they need a sincere marketing team. Not like Kia with their stupid bots. Frankly this car is very competitive. It’s like the Honda of the 90s, powerful, punchy DCT.

Yeah, haven't seen any on the roads except the demo cars, perhaps it'll be something like when they launched the ioniq, cos it took quite a while before i saw a few on the road.

but you are right about marketing, it's all they need now to reignite the brand here

 

[6UE5t]

Shit.

I actually like the red seats.

Red lining I like, but not red seats.....lol

Some red seats I like but surely not this!

You different. After effects of STD still lingering.

I knew you're gonna say something like that!

 

[ixeo]

Yeah, haven't seen any on the roads except the demo cars, perhaps it'll be something like when they launched the ioniq, cos it took quite a while before i saw a few on the road.

but you are right about marketing, it's all they need now to reignite the brand here

To be totally honest, they should engage you to do their marketing.

Buying a car is usually an emotional decision (although it *should* be objective since it’s a mode of transportation.) Who better to do it than a true and true car guy. Evoke the emotions of a car head in your average Joe and Jane.

Irs not just a statistic on a chart.

Some red seats I like but surely not this!



I knew you're gonna say something like that!

True ma.

 

[Tom]

To be totally honest, they should engage you to do their marketing.

Buying a car is usually an emotional decision (although it *should* be objective since it’s a mode of transportation.) Who better to do it than a true and true car guy. Evoke the emotions of a car head in your average Joe and Jane.

Irs not just a statistic on a chart.

best thing ive heard in a while, made my weekend you did.
I shall send in a request soon

 

[ixeo]

best thing ive heard in a while, made my weekend you did.
I shall send in a request soon

You should. Seriously. People are passionate about their cars. The ones who aren’t buys Perodua — practically it’s the best mode of transportation — this no longer your target market.

I remember how back in the 90s people were so passionate with their B16 Civics. From the “small” VTEC to the “big” VTEC.

The next gen would probably be talking about charge times, distance covered etc. since with turbos, hybrids, PHEV, every car is gonna have instant torque anyway.

I find many traditional corporates very cute. They see competitors (in this context e.g.) Honda do a successful marketing and they try to emulate, citing that it worked for Honda it should work for us too. Well Hyundai isn’t Honda. You don’t have the approval of “old” car guys who grew up in the 90s.. and that’s evident from the resale value, along with market perception. What works for the current non national sales leader will definitely not work for Hyundai.

One marketing did amazingly well of late was by McDonald’s and their ayam goreng crunch ad. Fried chicken has always been a KFC thing. Mcd didn’t copy KFC promoting herbs, spices, and flavor.

They just did one thing.. evoke emotion.

 

[Izso]

I remember Tom and Angelene doing that BMW SUV test drive in Sepang and Tom couldn't stop raving on about it.

Emotionally perhaps it would appeal but realistically it's for people who can afford to maintain. Buying a car is different from buying fried chicken ixeo. How many times have you heard newbie car owners wanting to buy highly modded or performance cars? That's suicide but it's emotion.

 

[ixeo]

I remember Tom and Angelene doing that BMW SUV test drive in Sepang and Tom couldn't stop raving on about it.

Emotionally perhaps it would appeal but realistically it's for people who can afford to maintain. Buying a car is different from buying fried chicken ixeo. How many times have you heard newbie car owners wanting to buy highly modded or performance cars? That's suicide but it's emotion.

Evoking passion in average Joe and Jane. Thats the takeaway.
If you compare objectively, Korean brands will forever suffer on resale value, and dismissed as a viable option.

 

[Tom]

You should. Seriously. People are passionate about their cars. The ones who aren’t buys Perodua — practically it’s the best mode of transportation — this no longer your target market.

I remember how back in the 90s people were so passionate with their B16 Civics. From the “small” VTEC to the “big” VTEC.

The next gen would probably be talking about charge times, distance covered etc. since with turbos, hybrids, PHEV, every car is gonna have instant torque anyway.

I find many traditional corporates very cute. They see competitors (in this context e.g.) Honda do a successful marketing and they try to emulate, citing that it worked for Honda it should work for us too. Well Hyundai isn’t Honda. You don’t have the approval of “old” car guys who grew up in the 90s.. and that’s evident from the resale value, along with market perception. What works for the current non national sales leader will definitely not work for Hyundai.

One marketing did amazingly well of late was by McDonald’s and their ayam goreng crunch ad. Fried chicken has always been a KFC thing. Mcd didn’t copy KFC promoting herbs, spices, and flavor.

They just did one thing.. evoke emotion.

totally get what you're saying, people do purchase based on emotion and reasons could be as simple as peer pressure, being in a certain circle, mid-life-crisis and so on. It's a lot like fashion.

especially for these new breed of hot hyundais, they definitely need an introduction

I remember Tom and Angelene doing that BMW SUV test drive in Sepang and Tom couldn't stop raving on about it.

Emotionally perhaps it would appeal but realistically it's for people who can afford to maintain. Buying a car is different from buying fried chicken ixeo. How many times have you heard newbie car owners wanting to buy highly modded or performance cars? That's suicide but it's emotion.

in this case, I think ixeo's talking about the Elantra Sport's need for relevant exposure to relevant buyers so they can find relevant reasons to buy it rather than to go with the mainstream Civic for example.

I do like the X5e :)

 

[ixeo]

totally get what you're saying, people do purchase based on emotion and reasons could be as simple as peer pressure, being in a certain circle, mid-life-crisis and so on. It's a lot like fashion.

especially for these new breed of hot hyundais, they definitely need an introduction



in this case, I think ixeo's talking about the Elantra Sport's need for relevant exposure to relevant buyers so they can find relevant reasons to buy it rather than to go with the mainstream Civic for example.

I do like the X5e :)

Wow you nailed it very well.

Honda Civic: We're great
Hyundai Elantra Sport: We're better than great

Nope, that's not gotta work. That would be like McDonald's going head to head vs KFC for fried chicken.

 

[sweelt]

Suddenly feel hungry KFC vs ayam Goreng mcd. Hahaha
Buying car need commitment, mod car need passion.
If jump into bandwagon, just buy any car to make some one a$$ feel better.
Be brave with the car of own choice n feel no regret.

 

[vr2turbo]

Suddenly feel hungry KFC vs ayam Goreng mcd. Hahaha
Buying car need commitment, mod car need passion.
If jump into bandwagon, just buy any car to make some one a$$ feel better.
Be brave with the car of own choice n feel no regret.

You might need to look at buying a new car if the old car end of life bill goes ahead......lol

 

[ixeo]

Suddenly feel hungry KFC vs ayam Goreng mcd. Hahaha
Buying car need commitment, mod car need passion.
If jump into bandwagon, just buy any car to make some one a$$ feel better.
Be brave with the car of own choice n feel no regret.

So how? Chicken meet? Sounds like a plan. Only question is KFC or Mcd

 

[vr2turbo]

So how? Chicken meet? Sounds like a plan. Only question is KFC or Mcd

Got Texas also now....hhahhahah

Bro. sweelt got to come down from Penang if need to meet up......lol

 

[sweelt]

Hahaha, I reach KL eat chicken bone....

 

[sweelt]

You might need to look at buying a new car if the old car end of life bill goes ahead......lol

So many times hear this policy. This time sound so convincing.
Can provide world class public transport ? G wiling to scrap off import tax, excise duty ? Importing performance parts with no tax ?
Starting to love the pull...what a nightmare if really happen.