Why all this talk of the 1'er being a ladies car?? 'Cause it's a hatchback?? Do you folks call all the other VW, Honda hatchbacks ladies cars too? Strange.
The 1'er is a big step for BMW in the right direction....a sub 3000lbs RWD. Once the inline 6 models come available we will finally have BMW's more like the ones of old, instead of the overweight pigs they have produced since the early '90's (E36, E46). It is ludicrous how heavy the 3'er has become over the years. With that said, I think the 1'er should be lighter than it's current 2900lbs but hey under 3000lbs is much better than the E46 which weighs in at appx 3300lbs.
Let's also keep in mind, BMW doesn't design cars for SE Asian markets. They design cars for the European market & of course the US market. In those markets the 1'er is only slightly more expensive than the VW Golfs.
I just hope the 1'er will come out in a coupe version someday along with an M54B30 (3.0L) or newer engine with that type of capacity & power.
EDIT: Hey Bert, sounds like you are quite the FWD fanatic.....ever owned/driven RWD cars? I think you would find them much, much more fun ;)