Car wash, Wax & Polish, Grooming, Detailing, Enthusiasts, Branded supplier, non-branded supplier...their world are different from each other and they cater for different groups of people. Except for the enthusiasts/hobbyist (who rather like to spend money instead of making money), the rest are only looking for business/profit, regardless what they all say. But I wouldn't blame them cuz, ULTIMATELY, it's all about breaking even, surviving and making money. To those who have the awareness, what those people are doing are unacceptable. But to the majority of car owners out there, all they care is for their car to look clean and shiny. Think about it, how many people would pay a four figure amount for a detailing job? And how many real professionals would do a proper detail for a three figure amount? The answer would be - NOT MANY. So, to each their own....like the normal saying: "you pay peanuts you'd get monkeys" (I think that sounds about right...)....
Oh...and marketing by scare tactics are too common nowadays. To me it's DESPICABLE....but hey...I'm not into doing business, so I don't make it my business to meddle in other people business.....