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Lotus has unveiled some daring, if somewhat necessary, plans to push more cars in the future by producing sports cars with a slightly wider curve of appeal that will surely pull in a wider target market. Nonetheless, when Lotus Chief Executive Officer Dany Bahar speaks of looking for new buyers, the man isn’t talking about getting cars off the showroom floor but the actual company itself.
While Lotus is currently under the helm of Proton, the national automaker might not possess the necessary resources to provide Lotus with the synergies and shared development that Bahar has marked as crucial to Lotus’ success.
Inside Line has reported Bahar as mentioning that Lotus may be on the lookout for a larger automaker partner to seriously develop into a strong sports car business. If the stakes were out, all bets would be firmly on Toyota as the Japanese carmaker already provides Lotus with engines and other components currently in use.
Source: http://insideline.com
Lotus has unveiled some daring, if somewhat necessary, plans to push more cars in the future by producing sports cars with a slightly wider curve of appeal that will surely pull in a wider target market. Nonetheless, when Lotus Chief Executive Officer Dany Bahar speaks of looking for new buyers, the man isn’t talking about getting cars off the showroom floor but the actual company itself.
While Lotus is currently under the helm of Proton, the national automaker might not possess the necessary resources to provide Lotus with the synergies and shared development that Bahar has marked as crucial to Lotus’ success.
Inside Line has reported Bahar as mentioning that Lotus may be on the lookout for a larger automaker partner to seriously develop into a strong sports car business. If the stakes were out, all bets would be firmly on Toyota as the Japanese carmaker already provides Lotus with engines and other components currently in use.
Source: http://insideline.com