LexusNewsVideos

Lexus LF-A “The Best Car I’ve Ever Driven…” says Dutch Automotive Journalist

The guy you see in the video is Thomas Bangma – he’s a precision driver, a race instructor, and also a “Independent Automotive Professional”. And considering he’s getting invited to press events for the Lexus LF-A, he must sit quite high in the “influential automotive journalist” list. So we trust him and what he has …
MichelinNewsTyres

“The Right Tyre Changes Everything” – MICHELIN’s First Global Advertising Campaign

On October 7, 2009, MICHELIN launched its first global advertising campaign. The new campaign’s slogan – “The right tire changes everything” – is intended to illustrate the competitive advantages of MICHELIN tires in media outlets around the world. In response to today’s increasingly competitive business environment, MICHELIN has decided to launch an unconventional global campaign …