FerrariFormula 1News

Do you see barcodes? Or Marlboro? Ferrari in trouble for using subliminal cigarette branding

A report has emerged that said doctors have called for an investigation in what they describe as subliminal tobacco advertising on Ferrari’s Formula One cars. Subliminal is something that “exists or operates below the threshold of consciousness”, the report went on to state that the red, white and black bar code on Ferrari’s cars and …
Formula 1News

FIA and Bernie Ecclestone studying the possibility of turbine engines for F1 cars

We recently reported on the possible return to turbocharged engines for Formula One cars by 2013. Now Pitpass, our source for the earlier news, is also reporting that a new engine technology has been submitted to the FIA. According to Pitpass, Andreas Andrianos, CEO of Project 1221, has exclusively revealed that his company has already …
Fuels / LubricrantsNewsShell

Shell creates cleansing technology that is crystal clear to see – w/video

Motorists across Malaysia will now be able to see how Shell Helix helps to keep their engine “clean on the inside”, following the launch of a dramatic new advertising campaign by Shell Helix. The Shell Helix motor oils campaign is spearheaded by a powerful TV commercial ‘Crystal Car’, produced by award winning director, Ivan Bird. …
Formula 1MichelinNewsTyres

Michelin official confirms possible return to F1 in 2011 “but there are some very clear conditions”

With the imminent departure of Bridgestone as the official tyre supplier for Formula One, the stage has been set for possibly another tyre war or the rise of a new tyre supplier. Michelin has been long been linked with a return to the pinnacle of world motorsport and now a Michelin official has confirmed the …
Formula 1NewsSepang International Circuit

Sepang International Circuit to undergo upgrades – Circuit boss wants to spend RM60mil on upgrades and improvements

If you’re Malaysian and a track junkie then you should know that the Sepang International Circuit is not in its best shape since it first opened its tarmac to rubber in 1999. And we are not the only ones who know that, apparently F1 supremo Bernie Ecclestone has been hot on the track managements heels …