Izso : The interesting part, who in the right frame of mind would want to create a super product like this type of black oil, only to kill the sales of its existing product range of black oils not to mention recurring sales? Shell? Petronas? etc. Business wise it makes no sense at all.
YYC : This vexes me now that you've mentioned F1. I do not enjoy F1 races and neither have been to 1 either but how is it possible that they conduct oil changes in the middle of a pit stop? These changes would take like forever in nanoseconds! Don't tell me, they use the special oil-less stuff for these F1 cars!
I reckon they have a very high black oil formula to withstand the gruelling temperatures and endurance to complete the race for their engines to perform under such strenous conditions. Unfortunately, the basic car does not perform under such conditions, hence I suspect the formula is of an inferior quality from their research & development process and not identical formula to those use in F1 races.
With so much poured into Advertising & Promotions all in the name of market differentiation and share, surely the tag line F1 engine oil formula is applied in the ordinary car engine oil does make a lot of economic sense. That's where these items should be priced higher than non-F1 based items, since they do not incur such high expenses like Tesco Brand Engine Oil, unless Tesco makes an executive decision to move into F1 series, everyone should better stock up on their engine oil. Besides with GST around the corner, it makes a lot of bloody cents!