Trust us. This is probably the best BMW Ad you have ever seen. Recently launched in Singapore, right on the walls of Suntec City's Towers 2 and 3. Interactive 3D projection beams high resolution presentation to an intended surface, say a wall of a building and seemingly "interacts" with its surrounding nooks and crannies.
While it doesn't actually detect the surface, the creative people at Zenithoptimedia, commissioned to execute the viral campaign manages to serve an almost unreal visual spectacle to any on-looker anywhere within viewing distance!
Watch it!
YouTube- BMW JOY 3D: Asia's 1st Interactive 3D Building Projection
