There’s an easy way to spot your AAM breakdown assistance arriving to help you – the new A1 TEAM MALAYSIA visor strip on each vehicle.
A1 Team Malaysia has partnered with AAM in a unique vehicle branding team promotion programme. The AAM breakdown assistance fleet of heavy duty tow trucks, service cars and transport vans will carry a visor strip with ‘A1 TEAM MALAYSIA’ emblazoned across it.
The fleet of over 60 vehicles, operating throughout Malaysia, provide 24 hour, seven days a week, year round breakdown assistance and will now feature the A1 Team Malaysia brand.
Owen Leed, Commercial Director, A1 Team Malaysia, says of the co-branding promotion, “We’re breaking new ground in Malaysia with this programme and we’re grateful for the support of AAM to make this happen. The visor strip branding will reach a nationwide audience of road users, which will draw attention to both AAM and to A1 Team Malaysia.
“We’re always looking at new routes to expand the awareness of the team and this is a novel approach that will be very high profile with one of our key target markets. It is an extension of a partnership that began earlier this year with the co-branded AAM breakdown assistance and Touch N Go card which has been well-received and is a very popular AAM product.”
YM Tunku Datuk Mudzaffar Bin Tunku Mustapha, Chairman of AAM added, “In addition to extending greater motoring convenience to motorists in general, the AAM A1 Team Malaysia card was specifically tailored to attract new generations of drivers and car owners. This is highly relevant to the current AAM business model, which is to provide special and relevant privileges to specific target audiences.”
A1 Team Malaysia is one of 23 nations competing in the A1GP World Cup of Motorsport which starts travelling the globe for its 4th season of exciting racing activity commencing at Zandvoort, the Netherlands, 4 – 5 October 2008.
