eadc88
Junior Member
- May 18, 2016
- 17
- 0
- 1
Or maybe the people in Proton has passion, just limited by the crony suppliers.
The Lotus Elise mk1 was sold for 21k GBP in 1996, that's 22 years ago. Take that base, slap on a Proton design, put in a Proton engine, and price it for 21k GBP today, and I guarantee you it will sell. It will out-Caterham the Caterham (if you don't get this, find out what is the Caterham car based on). It will out roadster the MX-5.
R&D for the Elise is already sunk cost, the manufacturing is already mature, and you can further optimise it (seriously been building the same base for 22 years).
What Proton needs, is to ride on Lotus, like how Tudor rides on Rolex, and be a baby Lotus.
The car won't be mainstream, it will be the toy all of us want to have for the weekend, and price accordingly. But what it will get is a.Reputation which Proton really needs outside of Malaysia. b.Brand recognition.
Why Elise? Because it doesn't matter if Proton don't know how to put a car together properly, that car rattles anyway.
This is something that can be done in 12 months, and if you are aggressive, 6 months. You guys may not know but the original Elise Mk1, went from nothing to production in under 27 months.
Someone need to talk to Li Chun Rong about this, ask then not just focus on the SUV