How many cars can a car brand sell in 1200 seconds? 20 cars is the new industry standard apparently, which is what VPCM achieved just last week. RM112,112 was the price for each of the Limited Edition Beetle and Lazada proved to be more than a viable springboard for the collaboration between VPCM and the popular online retail store.
12 Limited Edition Volkswagen Beetle Sold Out in 20 Minutes.
Kuala Lumpur, 12 December 2017 – Volkswagen Passenger Cars Malaysia (VPCM) made industry history today, when all 12 units of the limited edition Beetle for sale on Lazada Malaysia sold out in just 20 minutes.
With a retail price of only RM112,112* each, the first Beetle was snapped up just 26 seconds after midnight.
VPCM had collaborated with Lazada to offer Malaysians limited-edition Volkswagen Beetles on Lazada’s Online Revolution mega-sale from 12th to 14th of December 2017.
Two limited edition designs were available, the “Herbie 53” in Pure White and White Silver, and the “Hot Bug” in Tornado Red. To lock down their unit, customers only had to purchase an exclusive Welcome Kit on Lazada at RM5,000 which also doubled as a pre-payment booking fee.
Erik Winter, Managing Director of VPCM said, “we are delighted to have really pushed boundaries and made history with this collaboration – to be able to sell 12 cars within such a short period of time is amazing. This truly is a testament of how receptive Malaysians are when it comes to online purchasing.”