Determined to set a new benchmark in the SUV segment, Honda Malaysia recently launched their new HR-V. The Hip & Smart Runabout Vehicle opens up a new segment called the Compact SUV and is developed from the feedback received from customers looking for an affordable SUV that at the same time has a sense of security and status while boasting high usability.
“In Malaysia, the SUV segment has shown significant growth over the years. Back in 2010, the SUV segment was 18,000 units. In just 5 years, it has grown by 74-percent to over 31,000 units with a 4.7-percent market share. Despite this rapid growth, the SUV segment is still dominated by upper SUVs,” said Honda Malaysia President and Chief Operating Officer, Mr Roslan Abdullah.
“The SUV segment is missing a compact model which bridges the gap between upper SUVs and entry level sedans,” he added.
The new Honda HR-V is aimed for Gen-Y singles, young couples, and young families who are looking for an all-rounder vehicle. The exterior is based on the ‘Dynamic Cross Solid’ concept, reflecting the coupe-like aero-cabin and a solid, powerful look. The rear doors were integrated into the side windows, further enhancing its coupe-like appearance.
Powering the new HR-V is a 1.8-liter i-VTEC SOHC engine paired to a Continuous Variable Transmission (CVT) developed under Honda’s Earth Dreams Technology. On the inside, the HR-V utilizes Honda’s original centre tank layout to achieve maximum space and spaciousness. The Multi-Utility Cargo Space offer a number of configurations such as Utility Mode, Tall Mode and Long Mode to suit the various tasks the HR-V is lined up for.
The HR-V is also fitted with a 7-inch Display Audio, One Touch Turn Signal, Touch Panel Auto Air Conditioning, Smart Entry with Push Start Button, Cruise Control and ECON Mode for an economical driving experience.
Safety is not an area overlooked by Honda in developing the HR-V. An array of passive safety features are fitted into the SUV such as 6 Airbags, Multi-Angle Rearview Camera, Emergency Stop Signal (ESS), LED Daytime Running Light (DRL), Hill Start Assist (HSA), Vehicle Stability Assist (VSA), and ISOFIX. Advanced technology features like the Automatic Brake Hold and Electric Parking Brake are made available for all variants.
The HR-V is available in five colours of Modern Steel Metallic, Taffeta White, Alabaster Silver Metallic, Crystal Black Pearl and Ruse Black Metallic. The SUV is priced at RM 99,800 for the S variant, RM 108,800 for the E and RM 118,800 for the V. All of them come with a 5-year warranty with unlimited mileage and a service interval of 10,000km.
