If some of you might remember, Usain Bolt was picked by Nissan to run in their global “What If_” campaign, giving it a perfect match for their lightning-fast GT-R with a record-breaking man. Nissan is now taking their relationship further with Bolt as they had recently named him as their new ‘Director of Excitement’.
On top of that, Bolt was not only assigned to be the brand ambassador for the GT-R, but was also honored by Nissan through the release of a special “Bolt” GT-R. Instantly recognizable through the gleaming gold paintjob, this one-off GT-R will go into auction on eBay whereas the proceeds will go straight to the Usain Bolt Foundation, aimed to create educational and cultural opportunities for the children in Jamaica. This special GT-R will have Bolt’s signature embossed on it and bearing a number of trim pieces finished in real gold.
Aside from the one-off model, Bolt will also be working together with Nissan in developing a limited edition GT-R to be sold in limited markets, other than having a special GT-R tailored by the Japanese manufacturer to fit Bolt’s personal preferences – how lucky is that?
“Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone”, said the 26-year-old Jamaican sprinter during his recent trip to Nissan’s Global Headquarters in Japan.
