Honda Malaysia once again announces a buoyant month as its March sales hit 4,041 units, the highest monthly record in the company’s local history. Merely three months into the new year, Honda Malaysia has already hit 25% of the annual target of 40,000 units.Malaysia
“It is indeed a pleasure for us to be reporting good news to the public. Thanks to our customers, Honda products remain a choice of great value. Such encouraging sales record would surely drive us harder in providing the best for our customers,” remarked Mr. Toru Takahashi, Managing Director and Chief Executive Officer of Honda Malaysia.
He further added, “We would like to assure our customers that we will do everything we can to keep our vibrancy in the market, and to give our best, despite the adverse situation. Honda will continue to excite the market whenever possible.”
The catalyst for the good performance was said to be the well received City, which recorded 43% of the total sales, with more than 4,000 units of booking locked in. It has only been a month since its unveiling in March, the newly facelifted CR-V has already made an impression in the market. It has sold 556 units, 59% more than its preliminary sales target of 350 units, while 1,600 of bookings are in the line.
The ever charming Accord and Civic have also respectively contributed 19% and 18% to the total sales. CBUs models such as Jazz and Stream’s sales stood at 6%.
Honda Malaysia is looking forward to expanding its existing line-up to include the All-New Freed, a new compact premium MPV. Due to hit Malaysian shores on 22nd April, the new addition would create a brand new segment – a premium compact MPV.
Introducing the All-New Freed is Honda Malaysia’s effort to provide more options for its customers, while adding greater value to the Malaysian market.
