Shell Malaysia today announced the first state winner in its “1 Litre Challenge” campaign, Mr. Ho Chee Ming (27), who clocked in 21.38km using only 1 litre of Shell FuelSave Unleaded petrol. This Campaign further complements the recent introduction of Shell’s most advanced fuel economy formula, the Shell FuelSave Unleaded petrol, formulated to help motorists save up to one litre with every full tank1.
The two-day event, hosted at the Azra Kamal Enterprise Shell station in Kota Damansara, was the first pit stop of the Challenge, which will also take place in five other major cities around Peninsular Malaysia.
“I was very pleased to learn that so many Malaysians were out in support of the 1 Litre Challenge yesterday as it signifies how many people are interested in becoming a more fuel efficient driver. Their attendance and the overwhelming support we have received, thus far, testifies that ordinary Malaysian motorists can challenge themselves to travel further using only 1 litre of Shell FuelSave Unleaded petrol,” said Encik Azman Ismail, Retail National Sales and Operations Manager, Shell Malaysia Trading Sdn Bhd.
“At Shell we believe that not all fuels are the same and in line with this, we have made it an integral part of our business to continuously invest in research and development to ensure that our customers benefit from the latest breakthroughs in fuel technology,” he added
Mr Ho Chee Ming agrees, “I always thought that all fuels were the same but it is amazing how choosing the right fuel and being conscious about one’s driving style can really play a difference when it comes to fuel efficiency. I am amazed at how far one can actually go on just one litre of Shell fuel”
Results
| Placement | Name | Total Kilometers Travelled | Litres of Fuel Used | Kilometers per Litre |
| 1 | Ho Chee Ming | 111.3 | 5.205 | 21.3833 |
| 2 | Ng Boon Ping | 110.9 | 5.265 | 21.0636 |
| 3 | Tan Kok Thye | 112.3 | 5.349 | 20.9946 |
| 4 | Fan Ee Vee | 111.1 | 5.306 | 20.9386 |
| 5 | Saiful Jazri Zahari | 110.9 | 5.43 | 20.4236 |
| 6 | Fong Choon Leong | 110.8 | 5.449 | 20.3340 |
| 7 | Azlina Zainuddin | 111.6 | 5.694 | 19.5996 |
| 8 | Saleha Bte M Salleh | 111.2 | 5.700 | 19.5088 |
| 9 | Vickneswaran Tharmalingam | 111.2 | 6.439 | 17.2698 |
| 10 | Jamaliah Azmira Harimah | 110.4 | 6.603 | 16.7197 |
| 11 | Nik Anwar Nik Yaacob | 110.6 | 8.433 | 13.1151 |
The first place winner Mr Ho Chee Ming who achieved 21.38km on 1 litre, was crowned Selangor State Champion and awarded more than RM3,000 worth of prizes. He is now in the running for the top prize worth RM50,000.
The first leg of the Challenge, received an overwhelming response from Malaysian motorists. Shell received more than 1000 entries for the Selangor level challenge alone, within four days after registration.
Fahrin Ahmad, Malaysia’s favourite TV Host / Actor / Model, and Shell Malaysia’s FuelSave Ambassador, added excitement to the day when he joined in to promote and encourage motorists to practice fuel savvy habits. During the prize presentation Fahrin Ahmad urged all Malaysian motorists to beat his record, obtained during the 1 Litre Challenge in Germany earlier this year, of 21.3km on just 1 litre of Shell FuelSave Unleaded petrol.
Designed to communicate and demonstrate fuel efficiency among Malaysian motorists, the “Shell One Litre Challenge” will be hosted in six states – Kuala Lumpur, Ipoh, Penang, Johor Bahru, Melaka and Kuantan. Winners from each of these locations will then compete in the National Finals, held in Kuala Lumpur on 12 December 2009, for the coveted title of Shell FuelSave Champion as well as RM45,000 in cash and RM5,000 worth of Shell FuelSave Unleaded petrol.
This is just the beginning. Catch the Shell team next weekend at Milyar Mutiara Enterprise, Jelutong Expressway, Georgetown, Penang for the next Shell 1 Litre Challenge Search.
For more information on how to get the most out of your fuel or to register for the 1 Litre Challenge, visit www.shell.com.my/fuelsave or call the ‘One Litre Challenge’ Hotline No: 03-21662007.
