Not all the best gifts come in small packages. For this festive season, VW Cars is offering a whopper of deal with 30 units of the Touareg, an off-road 4×4 sports utility vehicle, at a special price of RM345,000.
“This promotion serves to reward and appreciate our loyal customers for their continued support,” says Dato’ Ilyas Mohamad, CEO, VW Cars. “The festive season sale also celebrates our sponsorship of the Monsoon Cup Malaysia for the next four years.”
Touareg was the official vehicle providing land transportation for VIPs and the sailing competition skippers from various points to the event site during the Monsoon Cup 2008.
VW Cars, the authorised pioneer master dealer for Volkswagen cars in Malaysia, aims to strengthen its brand positioning through the strategic partnership with the world-class Monsoon Cup event.
“Consumers are always on the lookout for the best deals in town, particularly at a time when the country is experiencing an economic downturn,” states Dato’ Ilyas. “We believe that offering such an unbeatable deal helps in building customer loyalty while maintaining VW’s prestigious brand values.”
The month-long December promotion is an extension of VW Cars’ initiatives in providing excellent customer service and after-sales service.