Honda Malaysia has introduced the popular Taffeta White colour to fans of Honda’s sporty and stylish SUV, the 3rd generation CR-V. This sophisticated colour is set to enhance the premium sedan-driving SUV’s sporty look.
The new colour in the CR-V is a welcome addition to the other 4 exciting colours of Alabaster Silver Metallic, Crystal Black Pearl, Sparkle Gray Pearl and Polished Metal Metallic.
Having set industry benchmarks and raise standards of SUV in Malaysia, the CR-V has gained a strong foothold in the SUV segment in Malaysia since its launch in March 2007. Over this period of time, the 3rd generation CR-V has gained mass acceptance and rave reviews. Sales of the CR-V have reached 11,617 units as at July 2009. Today, the CR-V remains popular and still holds the No. 1 position in the non-national SUV segment, capturing 39.7% market share (January to June 2009). This attests to the premium sedan driving appeal of the sports utility vehicle (SUV).
Some of the awards and recognition that the 3rd generation CR-V achieved in Malaysia was the prestigious Autocar ASEAN Overall Car of the Year 2006/2007 Award.
The new colour has also recently been introduced to the Accord 2.0L and 2.4L and has received very good response. Since its introduction in mid-July, close to 400 owners have opted for this eye-catching colour; accounting for 30% of the total Accord sales in this period.
The public can now book the new Taffeta White 3rd Generation CR-V at any authorised Honda dealers nationwide. For more information, please call Honda Toll Free number at 1-800-88-2020, or log on to Honda Malaysia’s website at www.honda.com.my for more detail.