Offset
OFFSET
That's because most of the middle priced wider mags sold have the wrong offset for the car. That is, the increased width has been added to the outside of the wheel causing it to rub on the inner guard. This also radically changes the suspension characteristics resulting in excessive tyre wear, premature wheel bearing failure, heavier steering and poor turn-in.
Ideally, any increased width should be proportionately split between the inner and outer mount face dimensions keeping the offset in approximately the same position relative to the wheels overall width. Doing otherwise will change the "track" or distance between the wheels which is optimised by the designer for best performance. This may not always be possible but try to avoid excessive changes in this ratio.