Honda Malaysia Sdn Bhd is set to introduce a new addition to an already impressive local vehicle line-up. Set to make an appearance early in the second quarter of the year, the Honda Freed – a premium compact multipurpose vehicle, – will, according to Honda Malaysia, make it’s debut into an unrivalled market segment, initiated by Honda Malaysia to fulfill the market’s demand for more refined and urban compact MPVs.
The Freed will be imported from Indonesia and Honda highlights that the Freed will be made distinguishable from other local MPV’s by its unparalleled features that include an automatic sliding door and a flat-floor walk-through cabin among others.
“Since its official launch in Japan in 2008, the Freed has been well received in the Asia region including Indonesia and Thailand. It later garnered great anticipation in Malaysia in 2009. Therefore, we are excited to inform all that Honda Malaysia will be bringing in the Freed onto Malaysian shores in the second quarter of this year,” said Mr. Toru Takahashi, the Managing Director and Chief Executive Officer of Honda Malaysia.
The Freed was designed to meet both the functional and aesthetic requirements of a modern urban MPV. Categorised as a premium selection vehicle, the Freed is targeted at young urban families. It has been well received among families in Japan, hitting the No.1 spot in minivan sales after just six months of introduction into the Japanese market. After hitting 130,000 units sold in Japan (as of December 09), the Freed was awarded Japan Car of the Year 2008/2009 in the Best Value segment.
The Freed has also been well received in Indonesia, Thailand and Singapore, and arrives on Malaysian shores in early Q2, seeking to add greater value to the market with its unparalleled specifications.
