Kuala Lumpur, January 8, 2010 – Castrol, the world’s leading premium lubricants specialist celebrated the successful completion of the first ever Castrol Mechanic Academy with a Graduation Gala Dinner at the Ballroom of One World Hotel recently. This glitzy affair marked the culmination of Castrol’s two-month long trade campaign aimed at improving the levels of service provided by automotive industry service personnel and saw the top participating mechanic, Mr. E Peck Kim from E Tyre Service Centre get crowned as the first ever Castrol Mechanic Idol, winning a trophy, an all-expenses paid holiday and a professional tool kit set worth approximately RM7, 000 in total, as well as RM10, 000 worth of Castrol products for his workshop.
The Castrol Mechanic Academy, the first of its kind in Malaysia is Castrol’s proprietary one-day workshop specially designed with the help of automotive industry experts to be a holistic training platform that uses Castrol’s approach of using Analysis, Technology and Innovation (ATI) to deliver winning performances in the automotive service industry. With a tailor-made syllabus focusing on the latest trends and developments in modern automotive technology (engine, gearbox, ABS, hybrid technology), the role of lubricants in high performance engines and or course, Castrol products, the Castrol Mechanic Academy also incorporated a series of theory and practical challenges to gauge the knowledge, skills and capabilities of each mechanic.
After an informative but engaging day at the Castrol Mechanic Academy, the Graduation Gala Dinner was certainly an eagerly anticipated event, recognizing the effort and achievement of the participating mechanics with a scrumptous dinner and a Certificate of Participation for their involvement in the first ever Castrol Mechanic Academy.
The highlight of the evening was undoubtedly the Castrol Mechanic Idol showdown which saw the 5 top Castrol Mechanic Academy participants compete for the chance to become the first ever Castrol Mechanic Idol. These finalists, which were selected through a series of written and practical challenges earlier that day, competed in a sudden death challenge which required them to showcase their technical and product knowledge, as well as their adherance to safety and cleanliness in front of all their fellow mechanics to finally win the title of Castrol Mechanic Idol.
The Castrol Mechanic Academy is part of a consolidated trade engagement campaign by Castrol leading up to the 2010 FIFA World Cup™ for which Castrol is an official sponsor. With this comprehensive trade programme, consumers will also have the reassurance of knowing that the world’s premium lubricants specialist, Castrol, is committed to working with their partners to score a win for the automotive industry.
For further information on Castrol and their extensive range of automotive lubricants as well as their trusted network of Castrol Auto Service workshops, please visit www.castrol.com/my.
