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Michelin official confirms possible return to F1 in 2011 “but there are some very clear conditions”

With the imminent departure of Bridgestone as the official tyre supplier for Formula One, the stage has been set for possibly another tyre war or the rise of a new tyre supplier. Michelin has been long been linked with a return to the pinnacle of world motorsport and now a Michelin official has confirmed the …
MichelinNewsTyres

“The Right Tyre Changes Everything” – MICHELIN’s First Global Advertising Campaign

On October 7, 2009, MICHELIN launched its first global advertising campaign. The new campaign’s slogan – “The right tire changes everything” – is intended to illustrate the competitive advantages of MICHELIN tires in media outlets around the world. In response to today’s increasingly competitive business environment, MICHELIN has decided to launch an unconventional global campaign …