We have here a new edition from Vespa with their LX 150 Apple Edition having just been launched at the Vespa 3S Centre in Petaling Jaya. However, this new edition holds no relation to the Apple Company nor its products, but instead makes reference to the company’s younger days during the 1960’s where “Chi Vespa mangia le mele” – “If you ride a Vespa, you take a bite out of the apple”. The apple symbolized health, youth, summer fun and the ‘forbidden fruit’ of paradise – one that is attractive, nourishing and wanted by many…Eve included.
Their slogan first appeared back in 1969 which fast became a real hit for their ‘bitten-apple concept’ in Italy and it popularity continued onwards for many decades thereafter.
To take a bite of the apple connotes a cheeky and bold act that set’s one apart from the rest and is greatly enriching. With this in mind, the Vespa LX 150 Apple Edition was designed to be a unique version of a well-loved classic that only a great few can have the pleasure of owning, to the envy of others no doubt. It’s bitten-apple graphics are playful, vibrant and pays homage to part of Vespa’s history.
The special edition “Vespa LX 150 Apple Edition” shares the trendy styling and elegance common to all Vespa scooters. Significant enhancements in this model are the bitten apple-themed illustrations and new two-tone coloured saddle that helps make this Italian brand one of the most sought after life-style scooters currently in Malaysia, having sold more than 1000 units in 2012 alone.
Plans are now in motion to help increase sales by 100% to 2,000 units for 2013 through brand expansion; with 5 new showrooms planned for development that will reach out to Penang, Johor, Kelantan, Terengganu and even Sarawak.
The Vespa LX 150 Apple Edition certainly bring with it a certain combination of youthful charm and the timeless quality of a classic Vespa that’s ideal for everyday urban commutes between home and the workplace or even simply for casual, leisurely rides.
The Vespa LX 150 Apple Edition is currently priced at RM11,388 (On the road) with only 168 units available in Malaysia alone, but for this Chinese New Year, limited units of the standard Vespa LX150 will be sold at a fantastic promotional selling price of just RM8,888 through a festive “Ang Pau” will be provided by NAZA for purchase of the standard Vespa LX 150cc. The offer ceases on 28th February 2013.
If you have any enquiries, with regards to the new showroom, please contact Mr. Megat Nor Azrin Azman, Showroom Sales Manager at +603 – 7954 3977 or simply visit the Vespa 3S Centre located at Lot 1480, Jalan 51A/221, 46100 Petaling Jaya, Selangor – next to NAZA Automall, Petaling Jaya.
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