Officially Official: Petronas Signs 5-Year Agreement To Partner Mercedes in Formula One

Why do PETRONAS need to partner with Merc but not 1Malaysia?

Level up the brand image ...

ex: ferrari... aha -> maybe shell... bla bla bla ...

joshua petronas currently want to expand their engine lubricant market,currently control 2% of global engine lubricant market onviously they want to expand, i dont think lotus have what mercedes can offer!!...petronas want a partner that can gives input,image branding etc etc.....it's good that they don't sponsor lotus f1 after all their in the f1 thingy on a business stratgy not feeding the cronies.

marketing strategy... hhhmm... go0d~
juz like Air Asia sponsored ManU...

brilliant move by Petronas!...Kudos to them...

Malaysia - selling it, but dont believe it;s own product, heh

history has proven that any GP team with that green logo always ends as a looser in F1 race.

Any wrong of the green logo? Did u really think champion is important for sponsor? Important is what team can make more flashlight from photographer la ...

rewlie says:
"Malaysia – selling it, but dont believe it;s own product, heh"

If someone is serious about running Petronas as a business, they won't give two hoots about the 1Malysia nonsense. They only care that their product gets noticed in the most positive of circumstances.

Formula One with its millions of viewership has a lot of potential publicity in that regard.

From a marketing point of view, it just make sense that you want your logos on a car that has a realistic potential of running at the front. Everyone wants to be associated with competitive teams, not some mid-pack or rear-pack outfit that cannot realistically challenge for wins on their debut season. Mobil-One - the official oil for McLaren Mercedes, Shell - the official oil for Ferrari F1. All winners. Sounds good on your marketing brochure, doesn't it ?

Why would an oil company want to be associated with a car that is not competitive ? What kind of message is that sending out ?

Because the average consumer are generally simple-minded fools. There may not be anything wrong with the oil but simpletons who do not understand F1 tend to equate that with some defect if you happen to be sponsoring and supplying a team that is not competitive.

Is that explanation clear enough for some of you 1Malaysia dumbasses ?

FVe1, dont bother them. they r not business minded....

hehehehe...

well sez "FVel"

want to paste some thin here ..

The New Seven Sisters: “Bottomless Piggybanks?”

Some of the New Seven Sisters have become little more than their home country’s bottomless piggybank, funding politically expedient social ventures. The poster child of irresponsible profligacy is President Hugo Chávez of Venezuela who spends two-thirds of PDVSA’s profits on his populist social programs. The result? PDVSA’s production capacity has fallen from 3.4 to 1.5 million barrels per day since 1999. In Iran, NIOC cannot boost its oil production or fix its refineries because its profits go toward keeping gas at 40 cents per gallon for Iranian consumers. In Russia, too, little of Gazprom’s earnings go towards upgrading Russia’s antiquated, leaking pipeline system.

This mismanagement has global consequences. The IEA estimates that the world is falling 20% short of making the investment needed to ensure adequate energy supplies for the next 25 years. And governments’ unwillingness to allow their national oil companies to reinvest profits back into industry is the primary culprit.

Among the New Seven Sisters, only Saudi Aramco, Petrobras, and Petronas have turned themselves into international players able to compete with the likes of BP, Chevron and Royal Dutch Shell. That’s why the revenues of the new Seven Sisters noticeably lag those of the Western majors.

The New Seven Sisters have the natural resources. The Western majors have financial resources
and technical and managerial know-how. At some point, the New Seven Sisters will need the help of the Western majors to develop their reserves. But once their fields decline and they can no longer produce as much oil and revenue as they want, it might just be too late.

The New Seven Sisters: The Saudi Prince… And His Little Sisters

With 25% of the world’s oil reserves and with nearly triple the capacity of any other group, Saudi Aramco is the world’s largest and most sophisticated national oil company. Think of Saudi Aramco as the world’s self-appointed central banker of oil — turning taps on when there is a shortage of global supply — and off when prices are falling below its comfort level.

In 2002, Saudi Aramco launched its most ambitious expansion program in a generation. By investing $50 billion over 15-20 years, Saudi Aramco aims to boost production capacity from 11 million barrels to 15 million barrels per day, thereby consolidating its position as the world’s most powerful oil company.

Although less powerful than the Saudis, the other sisters now dominate the familiar Western majors in terms of influence. Russia’s Gazprom is the industry bad boy, never reluctant to flex its muscles on the battlefield of business. China’s CNPC owns 88% of PetroChina and is active in about 20 countries from Azerbaijan to Ecuador. NIOC, Iran’s national energy company, has partnerships with Italian, French, Dutch and Norwegian companies and collaborates with Chinese and Russian groups. PDVSA is Venezuelan President Hugo Chávez’s political pawn. The company’s profits are subsidizing London commuters. Brazil’s Petrobras is a global leader in finding and producing oil from deep waters. “Petronas is Malaysia’s national oil company and may be the slickest and most commercial organization of the bunch”[the slickiest].

thnks to hassan merican brain..

copy it from...

http://www.theglobalguru.com/article.php?id=110&offer=GURU001

hepi reading

i think this forum should chg it title to "How to manage an oil company" hermm..:)

A good article & good discussions..
thanks Null for the input... A lay man like me wouldn't know that!

i guess thats a good partnership between Petronas & Mercedes. it might give a significantly big advantage to Petronas if things goes well next season.. Well as they say, ur the "slickest" of all!

However why do some people always likes to include politics/cronies in the picture? dont you have other things to moan? get a life!

Good good...

What to do sometimes people views is mixed with emotion heheheheh maybe..kot dont marah me here dude try to let every one knows the clear picture.. that all..

where got marah Null..
Thats a really good article that you've provided..


Nway, i'm referring to ppl who's not tired of including cronies & politics in every subject. its just nuts & boring..

it's easy to relate everytng to cronies and potician...giving fact need effort....

Hi.. what would happened if the petronas-mercedes win the championship.. imaging the sparking lime green SLK all over the globe.. :)

You actually make it seem so effortless along with your presentation but I uncover this topic to be really some thing which I believe I would in no way comprehend. It appears too complex and really broad for me. I'm seeking forward for your next post, I will attempt to get the hang of it!