Proton has just launched a second brand of spare parts that aims to provide highly affordable parts to its customers. Named the Proton AMP (After Market Parts), the new range of spare parts is targeted at the cost-conscious Proton owners.
The new line of components and accessories is an avenue for owners seeking to lower the cost of ownership without resorting to unsafe imitation parts.
“For most of our customers, the focus on saving cost in the post-warranty maintenance of their Proton cars have often led them to purchase low quality counterfeit parts that do not conform with the OEM’s safety and quality standard and this is detrimental to the well being and performance of their Proton cars. The Proton AMP will address this concern by providing Proton car owners high quality parts that are not only affordable but more importantly endorsed and guaranteed by Proton,” said Mohamad Shukor Ibrahim, Chief Executive Officer of Proton Edar.
Proton owners that purchase Proton AMP parts will also receive a three month or 5,000km product warranty that excludes wear and tear of some parts.
“At the end of the day, what is important to us is our customer’s satisfaction. With the AMP, all Proton authorised service centres and parts stockists will become a better source of parts and services for our customer’s post warranty needs. The combined use of Proton endorsed parts with the servicing of their Proton cars at our authorised service centres will provide our customers with better quality assurance and service experience. They may even look forward to an increase in their vehicle resale value as a result of a proper maintenance of their Proton cars,” added Shukor.
“We believe our customers will soon realise that quality does not have to be a pain on the wallet and we certainly hope that this will be reflected in their acceptance of the Proton AMP. Their support will not only be beneficial to their Proton cars but will also contribute towards the country’s National Automotive Policy of curbing the sales of risky and low quality imitation or used components,” he finished.
Proton AMP parts will be available for purchase from all Proton authorized service centers and parts stockists from 21 May onwards. For more information on Proton AMP, you may contact the Proton i.care line at 1-300-880-888.