Launched: 407hp Volvo S60 T8 R Design PHEV sports sedan

[ixeo]

Some time ago when I was doing a speech I made reference to the Volvo XC90 and everyone looked at me with blank looks. I even called it the Volvo SUV and folks were still blur. Had to show them the pic and then only heard a few "ohhhhhh.. that one ah?"

Seriously. Volvo needs a better slogan and marketing team

Depends on your audience. Volvo is not mass enough, and the brand recognition isn't as good as Mercedes or BMW in most countries. VW gained lots of recognition because of Golf GTi being in many games, even before VW entered Malaysia market.

Yes they need better marketing team, but at the same time, most people can't afford their cars anyway, they need to target BMW and Mercedes customer base.

 

[Mitevo7]

Some time ago when I was doing a speech I made reference to the Volvo XC90 and everyone looked at me with blank looks. I even called it the Volvo SUV and folks were still blur. Had to show them the pic and then only heard a few "ohhhhhh.. that one ah?"

Seriously. Volvo needs a better slogan and marketing team

Why the heck you are giving a speech about Volvo ??

 

[Izso]

Yes they need better marketing team, but at the same time, most people can't afford their cars anyway, they need to target BMW and Mercedes customer base.

Yeah but that kinda boils back to my original point - they need a better tagline and marketing team. People will never see volvo as on par with Merc or BMW except for car enthusiasts.

Why the heck you are giving a speech about Volvo ??

I'm a "toastmaster" so giving speeches is one of the things I used to do when I was active. Incidentally the speech wasn't about volvo, it just had reference to the XC90

 

[Mitevo7]

Yeah but that kinda boils back to my original point - they need a better tagline and marketing team. People will never see volvo as on par with Merc or BMW except for car enthusiasts.


I'm a "toastmaster" so giving speeches is one of the things I used to do when I was active. Incidentally the speech wasn't about volvo, it just had reference to the XC90

I see, too bad XC90 or Volvo brand in general is very skewed towards car enthusiasts or generations before Gen Y. My colleagues also can't brain why did i pick a Volvo S60 as my latest ride as i am a Gen Y.