Castrol has continued to strengthen its’ position in football by signing a partnership with UEFA to sponsor the EURO 2012 tournament, which will be jointly hosted by Poland and Ukraine. The new agreement awards the global lubricants company a worldwide rights package for the duration of the UEFA EURO 2012™ tournament.
As sponsor of UEFA EURO 2012™, Castrol will continue to use their heritage of analysis, technology and innovation to provide unique insights into winning performances and add value for football fans across the globe. The brand will build on a successful UEFA EURO 2008™ sponsorship, for which it created the Castrol Index – a unique system that uses highly accurate playercam technology to objectively analyse and compare the performance of each and every player throughout the tournament.
The announcement bolsters the company’s current portfolio of football sponsorships, which includes the upcoming 2010 FIFA World Cup™ in South Africa and the 2014 FIFA World Cup™ in Brazil, and a comprehensive ambassador roster including Cristiano Ronaldo and Arsène Wenger. <!--more-->
Castrol will begin its activation programme for UEFA EURO 2012™ around the draw on 7th February 2010 by launching the Castrol Predictor, a tool that measures team and player performance to predict which teams will ultimately qualify for the final sixteen.
Commenting on the deal, Castrol global ambassador Arsène Wenger said, “the Castrol Index brought a new dimension to analysing player performances during EURO 2008. For the first time, fans were able to objectively monitor and compare how players were performing, giving them a new and interesting viewpoint. I look forward to seeing the Castrol Index develop for EURO 2012.
