Come 30th of January 2013, NAZA KIA will be adding a new range to their current vehicle line-up with the introduction of the multi-award-winning B-Segment KIA RIO hatchback with its features, safety rating and fuel economy.
Having experienced a 13% sales growth in 2012 with total sales reaching 12,309 units NAZA KIA is confident that they will be expecting another growth spurt in terms of sales volume this year with following the RIO’s introduction.
Outside of South Korea, the RIO has already sold over 466,826 units in 2012 alone thanks to its feature-packed value proposition by having LED Day-Time Running Lights (DRL), a sunroof, LED Rear Combination Lamps, Arkamys Audio System, motor-driven power steering, electronic stability control and best of all 6 airbags.
The All-New Rio will be looking to attract consumers up to the age of 35 who seek something youthful and trendy for a vehicle that does not compromise on fuel economy and safety.
Among the awards won by the All-New Rio include the International Design Excellence Award in the United States and the Product Design Award at the 2012 Red Dot Design Awards in Europe.
