There’s a new landmark up north. Finished in signature silver, the 3rd and latest Porsche Centre Penang was officially launched by Sime Darby Auto Performance (SDAP) today. The cutting edge facility will be a significant addition to Porsche’s presence in Malaysia.
This brand new RM15 mil plus 3S Porsche Centre occupies a build-up area of 35,575 sq ft on 102,524 sq ft of land. It is primarily aimed at serving customers from the northern region, while improving their experience by bringing the brand closer to home. Located along Jalan Baru in Seberang Perai, Penang’s automotive hub, the showroom + service centre is easily accessible from Penang Island via the first bridge.
Up to 10 cars can be displayed at once within the 2-floor showroom, while their large sales reception offer multi dialogue bay sections. This new Porsche Centre Penang also features their exclusive Carrera Lounge, which is said to pamper customers via modern amenities and luxurious comfort.
More importantly, the grand facility is equipped with 9 service bays, which should easily satisfy after-sales needs of the northern customers. There’s also a warehouse stocked with spare parts to eliminate service downtime to a minimum.
To complete the Porsche experience, there’s also the Porsche Driver’s Selection Shop built in the facility, that acts as an official merchandise retail shop for anything from Porsche toys, apparels and personal accessories.
“We are thrilled to be moving into Penang with our third Porsche Centre in Malaysia,” said Arnt Bayer, Chief Executive Officer of Sime Darby Auto Performance. “This new 3S Porsche Centre will enable us to deliver a higher level of customer satisfaction and a unique ownership experience for all Porsche owners and enthusiasts in the northern region.”
Martin Limpert, Managing Director of Porsche Asia Pacific, said: “SDAP has been our sole and exclusive importer in Malaysia since 2010 and continuously invested into the Porsche brand, with special dedication to state-of-the-art facilities and best skilled people.
The new Porsche Centre Penang marks another milestone for the Porsche growth in Malaysia and is a bold statement of SDAP’s commitment. I strongly believe in the long-term potential for Porsche in Malaysia and I am convinced that this latest addition to the Porsche dealer network will support our growth path and assure an outstanding customer experience.”
