Nasim Sdn Bhd is targeting mid-April to launch the Peugeot 208 after having won multiple ‘Car of the Year’ awards in Europe and Nasim is expecting the 208 to be a major hit here in Malaysia; once it rolls out of its plant in Poissy, France and onto our shores.
Nasim hopes that the All New Peugeot 208 will contribute significantly to their 2013 sales target of selling 8,000 vehicles this year which will be a 30% rise from last year’s.
At present the 208 Pug now takes over the reigns of the 205 and the 206 with its new reworked exterior, architecture ergonomics and driving dynamics and will be offered in both 5 and 3-door variants. And thanks to its new looks, the 208 now has a Coefficient of Drag (Cd) rating of just 0.29 – tres bien, non?
There’s going to be some premium items to be had with this particular Pug, which includes the likes of front and rear LED lighting, a 7″ interactive colour HD touch screen, a floating instrument panel colour LCD display, digital auto dual zone air-conditioning, Bluetooth, USB, iPod, iPhone and Android connectivity and a high-performance audio system with Arkamys 3D sound.
However, the best part is, the 208 has been given a full 5-star rating by the EURO NCAP boys thanks to the use of high-tensile steel for its body structure although its still using the same platform as the 207 (which Malaysia missed out on), while being equipped with 6 airbags for active safety, as well as ABS, EBA, EBD, ESP, DSC and ASR for passive safety.
Under the hood of the New 208 Pug for both 5 and 3-door variants will be the a 1.6L 4-cylinder mill producing about 120bhp and 160Nm of torque with a fuel efficiency of 6.7-litre/100km on a mixed cycle.
Furthermore, there’s a contest going on at the moment Among Nasim’s pre-launch activities for the All New 208 includes a Facebook contest themed ‘Let Your Body Drive’ which offers a Samsung Galaxy Camera as the grand prize. To enter, participants need to become fans of the Peugeot Malaysia Facebook page and submit a creative photo that depicts the ‘Let Your Body Drive’ theme along with a descriptive caption. The contest began March 18 and ends Apr 7.
Prizes will be awarded for the top three submissions each week. The top submission will win shopping vouchers worth RM500 and Peugeot merchandise worth RM450.
The second and third placed submissions will win RM450 and RM300 in Peugeot merchandise respectively. The winner for each week will also be in the running to win a Samsung Galaxy camera at the end of the contest period. For more information, please visit www.facebook.com/peugeotmalaysia.
In conjunction with the ‘Let Your Body Drive’ campaign, three ‘208 Cruisers’ will be at selected hotspots in Kuala Lumpur from March 30 to 31 and April 6 to 7. At each location, members of the public who become a fan of the official Peugeot Malaysia Facebook page will receive special gifts. It will also be the first time the All New 208 will be displayed to the public. Information on the hotspots will be listed on the official Peugeot Malaysia Facebook page.
Nasim has also launched a dedicated mini website for the All New 208 – www.letyourbodydrive.com.my. At this website, visitors will be able to view videos, pictures, key features, information on the All New 208.
The All New 208 will also be on display at Nasim’s ‘Let Your Body Drive Tour’ which will begin at the Queensbay Mall, Penang from April 3 to 7 before moving to the One Utama shopping mall in Petaling Jaya from April 10 to 14.
The All New 208 has been awarded ‘Best Supermini’ at the UK’s Auto Express New Car Awards 2012, Italy’s ‘AUTO EUROPA 2013’ award, ‘Best Car of the Year 2013’ in Spain and the small car category in the Continental Irish Car of the Year 2013 awards. Additionally, the All New 208’s 7-inch interactive HD touch screen has won the ‘Comfort Innovation of the Year’ award in Germany’s Automotive Interiors Expo in 2012. The All New 208 comes with a five year warranty with unlimited mileage.
