Remember when we once reported about Aston Martin’s Kuwaiti owner Investment Dar Co. is looking for a buyer to sell off their 64-percent stake on the Bond car company? Apparently even with the close ties, Toyota is not the biggest bidder in acquiring the famed British marquee, but surprisingly the one showing serious interest in acquiring Aston Martin is India’s Mahindra and Mahindra.
Their interest is highlighted by managing to surpass an offer put by a private Italian equity fund called Investindustrial of $400 million. Mahindra and Mahindra is now on their way in acquiring Aston Martin from Investment Dar., who originally got it from Ford back in 2007. But why is Mahindra really determined to get the Aston Martin name under their control?
It seems that they are following the footsteps of their comrade, Tata Motors, who had bought Jaguar – Land Rover sometime ago and is having a pretty stable time with both of the famous brands so far. Land Rover is enjoying the response given towards the Evoque, and Jaguar’s new XKR had been gaining attention from all over.
But with Aston, Mahindra will have to pull something out from their sleeves as with a limited production capacity that saw only 4,200 vehicles being delivered last year, getting an Aston into the eyes of the consumer might be a bit tricky as it has a limited range and houses aging engines which would not fulfill the soon-to-be-implemented Euro 6 emissions regulations.
