Formula One team, Lotus F1 (formerly known as Lotus Renault GP) has just gotten a new sponsor that hails its self to be one of the world’s leading personal care brands out there that offers a range of deodorants, Rexona for Men!
The sponsorship deal comes together when both Lotus F1 and Rexona found a common ground that; one that’s been fuelled by a competitive culture as well as the desire to be the best.
According to the Brand Manager for Rexona from Unilever Malaysia Holdings Sdn. Bhd., Lim Cheng Yee, “Formula 1 has gained strong popularity among Malaysian men over the past few years, thanks to the Malaysian Grand Prix held here at the Sepang International Circuit since 1999. The thrill of speed and fierce competition of Formula 1 racing falls right at the heart of what our consumers are passionate about, and we honour them by representing this through this sponsorship deal.”
Eric Boullier, Team Principal, Lotus F1 Team, said: “We are very proud to have been selected by Rexona and are very much looking forward to working with our newest partner throughout 2012 and beyond. The passion for business and desire to win is shared both at our factory here and in the offices of Rexona and this will ensure a very beneficial partnership in the years to come. ”
To mark this special partnership, Rexona Men is looking to send 3 lucky fans to the upcoming 2012 Formula 1 Singtel Singapore Grand Prix that’s gong to take place from 21st till 23rd September 2012.
And if you didn’t already know, there’s a SMS contest that’s been running since 21st July and will be ending tomorrow 31st August 2012. The prize is a pair of 3-day Grand-Stand tickets for the Singapore F1 race.
To enter, a minimum spend of RM10 on any Rexona Men participating products is required, but if the grand prize become out of reach, there’s also other consolation prizes that include F1 merchandise that’s been personally autographed by the 2007 World Champion Ice-Man himself – Kimi Räikkönen. Click HERE for more information!
