Castrol, the world’s leading premium lubricants specialist is revving up the football fever early by rewarding its customers with 4 premium hospitality packages worth approximately RM55, 000 each to experience the Final at FIFA World Cup™ 2010 in South Africa. These fantastic VIP packages can be won through contests designed to reward motorists and trade partners alike across its various automotive categories such as passenger cars, motorcycles and trucks. This initiative is geared to up-shift Castrol’s on-going World Cup 2010 marketing campaign that kicked off in July 2009.
The contest is being rolled out in phases to enable greater focus and support to the specific automotive markets and the relevant customers.
Mark Ng, Marketing Director of Castrol Malaysia said, “This consumer and trade engagement is a key and unified platform to launch a consolidated product campaign leading up to the 2010 FIFA World Cup™ for which Castrol is an official sponsor.”
The contest for motorcycle and trucks categories was launched simultaneously in early November 2009 and will run till January and February 2010 respectively. For the motorcycle category, the contest allows workshop mechanics who recommend the superior quality of Castrol Power 1 4T with Trizone Technology to their customer to win the chance to go to the 2010 FIFA World Cup™ Final by completing and submitting the entry form and proof of usage to the Castrol Appointed Distributor before 7 February 2010.
On the other hand, truck owners need to purchase the Castrol RX Fuel Saver 5L or 18L and ask for a “seller code” from the retail outlet counter or workshop mechanic. They will then need to scratch a Proof of Purchase (POP) code on the pack and sms both codes to the designated number. Every Castrol RX Fuel Saver 5L will earn 1 point, whilst the Castrol RX Fuel Saver 18L will earn 3 points, with the participant who has accumulated the most points from November 2009 to February 2010 walking away with the Grand Prize! With Castrol, everyone’s a winner, as all successful and validated SMS’s will also receive a RM2 Castrol RX Fuel Saver discount voucher.
Passenger car owners will also get their chance to witness the world’s biggest sporting event in person when the Castrol Football Mania contest kicks off from January to March 2010. Purchase any of the Castrol’s range of premium passenger car lubricants including selected Castrol GTX ranges, Castrol Magnatec and Castrol EDGE/EDGE Sport to receive a minimum of 2, 4 or 8 chances respectively to participate in this exciting SMS contest. All you have to do is get the unique POP code from the pack and SMS it to the designated number to kick off a series of 3 questions which have to be answered correctly in the shortest possible time to win one of two tickets to the 2010 FIFA World Cup™ and other fantastic prizes.
With this innovative five-month long campaign, motorists and trade partners in Malaysia can be part of Castrol’s exciting journey to the FIFA World Cup™ Finals, with the added reassurance of knowing that the world’s premium lubricants specialist, Castrol, is committed to providing a winning experience for its customers.
The grand prize winners in each category will receive a Exclusive Castrol FIFA World Cup™ 2010 South Africa Final Match Hospitality Package worth RM55, 000, which includes all travels, accomodation and premium hospitality seats for the FIFA World Cup Finals, as well as exclusive Castrol experiences such as the Castrol Camp; a unique safari experience specially designed for Castrol, the Castrol Vineyard; the chance to sample some of South Africa’s finest vintages, and the Castrol Lab; where you can see how Castrol brings out the best in footballing and automotive performances. Certainly the experience of a lifetime!
And that’s not all, as grand prize winners will also receive limited-edition Castrol FIFA World Cup™ Football merchandise ensuring an unforgettable all-round footballing experience. All three automotive categories will also be offering other fantastic prizes for other winners, including lucrative holiday vouchers, official Castrol FIFA World Cup™ merchandise and much more.
Castrol has historically used its heritage of Analysis, Technology and Innovation to deliver record-breaking winning performances in motorsport for the past 100-plus years, and looks set to deliver the same results in customer satisfaction by applying this Analysis, Technology and Innovative (ATI) approach to its FIFA World Cup™ marketing campaigns.
For further information on how you can participate and win, please visit www.castrol.com/my.
