AKRON, Ohio – Dozens of business leaders from around the globe gathered at The Goodyear Tire & Rubber Company’s world headquarters recently to learn the latest in global demand trends in the automotive and tire industries and how these trends will challenge the tire maker’s research and development organization.
“We brought together our key suppliers from across a wide array of industries and laid out our vision of the future for them,” explained Jean-Claude Kihn, Goodyear’s chief technology officer. “We described the technologies we need to be successful in the future – to drive relevant innovation into our new product engine. Our message to them was simple: our goal is innovation leadership. We can try to achieve it separately, or we can succeed as a team, multiplying the shared benefit of our combined R&D efforts.”
In today’s redefined auto market, there’s no room for slow players. So Kihn and his team of scientists and engineers at the company’s two Innovation Centers in Akron, Ohio and Colmar Berg, Luxembourg have embraced a much more open philosophy regarding innovation and new product development than is common in the tire industry. And they have also expanded their collaboration with the company’s global procurement organization.
Kihn noted that Goodyear innovators will continue to team with leading research and testing institutions like Sandia National Labs. However this new initiative allows Goodyear to also tap into their close working relationships with their suppliers to encourage joint technology development that will help the tire maker bring “game changing” products to market at an even faster pace.
Companies that took part in the Goodyear supplier innovation events included some familiar names such as DuPont, Sumitomo Chemical, ExxonMobil, Bekaert, Kemai and Rhodia.
Since the April meetings, these suppliers have proposed nearly 200 initiatives in the areas of acquisition cost, materials management, conversion cost and new product development that can have a direct, positive impact on Goodyear’s product innovations. These initiatives will serve to enhance Goodyear’s overall R&D expenditures, but more importantly, they will significantly enhance the company’s supply chain.
“When fully aligned with Goodyear’s new products engine, the combined effort should accelerate significantly the introduction of relevant new innovations,” Kihn said.
“Innovation in difficult times makes more of a difference than ever,” stated Bert De Graeve, Chief Executive Officer of Belgium-based Bekaert Corporation, a global leader in drawn steel wire products and applications. “We greatly appreciate Goodyear’s commitment to long term collaborative innovation with its suppliers. The definition of a good supplier goes well beyond a cheap supplier for the next quarter and Bekaert is ready to take on the innovation challenges outlined by Goodyear’s executive leadership,” he said.
Goodyear and the supplier companies will facilitate the application of new innovations into new tire products while protecting each other’s intellectual property through a series of new, or enhanced technical and commercial agreements. “We want to ensure that the commercialization of any innovation occurs at the appropriate stage of a product’s development,” Kihn said. “And we also want to make sure that there are sufficient incentives provided to our suppliers so that they concentrate on the most marketable innovations.”
Goodyear is one of the world’s largest tire companies. It employs nearly 70,000 people and manufactures its products in more than 60 facilities in 25 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar Berg, Luxembourg strive to develop state-of-the-art products that set the technology and performance standard for the industry.
In Malaysia, Goodyear is the leading brand of choice for consumers and OE manufacturers, such as Mercedes Benz, Volvo, Honda, Mazda, Toyota, Nissan, Ford, Hyundai, Proton, Perodua, Naza, Hino, Daihatsu, Inokom, Malaysian Truck and Bus and Isuzu. Goodyear Malaysia is the first Goodyear plant to be certified ISO9002 in 1992, QS9000 and ISO14001 in 2002, and ISO/TS16949 certification in 2003.
Recently, Goodyear received numerous awards, most notably as one of America’s most trustworthy companies by Audit Integrity Inc. and Forbes magazine; the world’s most admired company in the motor vehicle parts industry by Fortune magazine; the leading shareholder return for the past five years in the automotive category by the Wall Street Journal; ranked among the Top 100 Corporate Citizens selected by Corporate Responsibility Officer magazine; and the World’s Best Brands in the Automotive – Tire category by the Asia Pacific Brands Foundation. Locally, Goodyear Malaysia was recently recognized as the Most Trusted Brand for the tire category for Reader’s Digest Trusted Brands award.
For more information on Goodyear, please visit www.goodyeartires.com
