On October 7, 2009, MICHELIN launched its first global advertising campaign. The new campaign’s slogan – “The right tire changes everything” – is intended to illustrate the competitive advantages of MICHELIN tires in media outlets around the world.
In response to today’s increasingly competitive business environment, MICHELIN has decided to launch an unconventional global campaign to explain to consumers the benefits of using its tires. Read the rest of this entry »
The guys over at Sportbilen attended the 2009 Action Meet racing event this past weekend and had the chance to film the only Swedish registered Koenigsegg CCR Evolution during the quarter mile run. From what we gathered, this CCR had been upgraded with the newer CCX’s 4.7-liter supercharged V8 engine (hence the Evolution nametag) and the car is now producing a mighty 806hp at 7,000rpm and a peak torque of 920Nm (693ft-lb) at 5500rpm.
On it’s first run, the CCR Evolution clocked a 12.02-second quarter-mile run and a top speed of 213.64km/h while the second run clocked a time of 11.43 seconds (top speed wasn’t recorded). For the record, the CCR Evolution was fitted with normal sport tyres hence the massive tyre spin during launch as the tyres stuggle to put all down all that power. The Koenigsegg does sound utterly amazing though. Read the rest of this entry »
This is hardcore tyre building taken to extremes, can you even imagine how big a 63 inch tyre is? Judging from the pictures, it’s size is beyond our comprehension. It’s built by the Titan Tyre who specialize in wheels, tyres and assemblies for off-highway equipment used in agricultural, earthmoving/construction and consumer (including all terrain vehicles) applications. Read the rest of this entry »
Bridgestone recently invited us to their Thailand proving ground that is situated about an hour out of Bangkok in a place called Nong Khae. Read the rest of this entry »
This Sunday: Map and Schedule for TIMETOATTACK Round 1 – May 19 2013 Sepang Circuit
Even More Updates: TIMETOATTACK May 19th 2013 This Sunday!
Porsche Driving Experience 2013
More Updates: TIMETOATTACK May 19th 2013 This Sunday!
MY13 Cayman arrives: choice of two flat-six engines, six-speed manual as standard. This Sunday: Map and Schedule for TIMETOATTACK Round 1 – May 19 2013 Sepang Circuit Even More Updates: TIMETOATTACK May 19th 2013 This Sunday!
UPDATES: 2x Lamborghini Gallardo LP 570 STS set to attack Sepang – only at TIMETOATTACK
Our latest lanyards in silver! Seat not included. Get it at TIMETOATTACK this Sunday! #timetoattack #tta #sepang #zerotohundred #zth #lanyard #merchandise
Happenings: Infiniti Roadshow from the 15th-19th May