The SW20 MR2 (mkII) had begun to replace the AW11MR2 (mk1) in Japan from 1989 and the rest of the world in early 90s.
In marketing the sexy new SW20 MR2s, Toyota added inches to the car's length, width, wheel base and height as they wanted more interior spaciousness and comforts. Toyota had ambitiously placed the SW20 MR2 to be a more premium model than the predecessor AW11. This time Toyota wasn't leaving the SW20 with chance and salivated the enthusiasts with new 3S-GE engines in addition to the limited 5S-FE SW20. A turbo model (3S-GTE) was added to their line-up for the hard-core boost enthusiast.
The SW20 with its 3S-GTE engines soon began to leave a big mark in the modified street scene around the world. While much was derided about the SW20’s unpredictable handling on limits and the growing curb weight that numbed the ride, the SW20 MR2 however left a lasting mark to street tuners around world that the car’s power potential was limited only by how much one is willing to christen his ride. It was common then to see at least 200bhp on the pocket rocket! It had the style of the times, stylish pop-up lights, bipolar rear lights that reminisce of the 90s. Back then many enthusiasts wanted the "Ferrari of the Eastern world".
However time began to take it toll on the sales of the MR2s. Prices of MR2 began spiralling upwards, no thanks to the unfavourable US-Japan exchange rates). The SW20 production for US market was stopped in 1995, but sales continued worldwide until 1998. US were an important destination for the MR2. This made Toyota rethink on its strategy for the successor for the SW20 MR2. Simultaneously Mazda had dominated the compact sports car scene with the ever-popular Miata MX-5. In a way, many carmakers were envious of Mazda who had niche itself to everyone's Jones sports car. It was easy to drive, highly nimble and most of all it was affordable. The 3S-GTE MR2 in US had spiralled to US40-45K in 1995! This was hardly a way to combat the fun loving MX-5, which was retailing in US at half it price.!
What strategy would Toyota enforce to capture a slice of the niche small sport car market? Then came the return to the design concept of the lightness concept and the weight of the car was dropped below a metric ton. The biggest change was, the replacement of the solid T-Top and sunroof options with a true convertible soft top, giving the car the 'Spyder' designation (ZZW30).
In Japan, the car is called the MR-S, which purportedly is derived from the fore mentioned designation. Toyota changed the name in America to "MR2 Spyder". The MR2 Spyder was an element of Toyota Project Genesis, an effort to bring younger buyers to the marque in the United States. (Launched in 1999, Project Genesis was a concept by Toyota to push sales of the MR-S, Celica, Echo and RAV4 as "marque within a marque". This was seen as a failed strategy by Toyota and was later superseded by the successful launch of SCION that captured the American’s youth imagination).
The feedback for the new model was somewhat mixed - others liked its return to the AW11's design concept, while the fans of the SW20 would've liked it to continue along the path of the previous model. However, everyone agreed the ZZW30 has nearly perfect handling in its class, allowing one to brake into corners and throw the car through the corner. While the fans of the SW20 moan of the lack of options of a fixed roof or a force Induction option, the MR-S made promising showing in early years of the US market. It had exceeded the sales target of limited 5,000 units a year.
With a lively new all-aluminium VVT-i 1ZZFE engine, the MR-S was a product of chief engineer Harunori Shiratori. He once said "First, we wanted true driver enjoyment, blending good movement, low inertia and light weight. Then, a long wheelbase to achieve high stability and fresh new styling; a mid-engine design to create excellent handling and steering without the weight of the engine up front; a body structure as simple as possible to allow easy customization, and low cost to the consumer." He understood that we drivers drive majority of our drives in mid-low speeds. Toyota also wanted the younger market segment and the easy customization of body panels were their hopes to jump in the "import culture" bandwagon that exploded in the US. While the MR-S is no rubber burner, it had offered a lively drive and is widely considered to be the best-handling MR2 in stock form.
Alas, the ZZW30 MR-S will cease to be in worldwide production in 2007. Toyota did offer a limited 190hp bolt-on turbo as MR-S's swan song. Whether Toyota will continue the midship tradition is much speculated, as there were rumours of a new hybrid midship runabout that were on concepts but needed the Toyota board’s approval.
3 distinct generations of MR2, each had it own legion of fans. It is considered most affordable bang-for buck sports car amongst all carmakers. Will we see another gen of MR2? The true fans of MR2 wouldn’t mind and if you are looking for one; it will probably take a massive effort to pry their mint evergreen joyrides away!