BMW Group Malaysia announced today that Dr. Gerhard Pils will be the new president effective 1st July 2012. He takes over from Mr. Geoffrey Briscoe, who has now been promoted to a new position within the BMW Group. Briscoe leaves the company with a strong stewardship, a legacy spanning four years that saw not just continuous growth, but also the introduction of the country's widest range of diesel engine offerings in the premium segment under the BMW EfficientDynamics strategy. Thanks to his hard work, BMW is the number one selling premium automotive brand in the market today.
Dr Gerhard Pils has over 25 years under his belt with BMW Group, beginning his career way back in July 1986 at the BMW engine plant in Steyr, Upper Austria. After several years of spearheading BMW in Korea, he took on the responsibility at the BMW subsidiary in Vienna from 1998 to 2002, followed by the responsibility as principal Human Resource Executive in charge of senior management development throughout the BMW network. Prior to his appointment in Malaysia, Dr. Pils served as the Chief Executive Officer of BMW Group Austria which saw the company’s performance grow by an impressive 43%, from 12,688 units delivered in 2004 to 18,180 units delivered as of 2011.
“I look forward to having the privilege of working with the dedicated team of professionals who are at the heart of the success in BMW Group Malaysia. Rest assured that despite our many successes to date, we are confident of enhancing our services even further so as to provide BMW customers throughout Malaysia with the best possible premium ownership experience possible as well as take BMW EfficientDynamics in Malaysia to the next level with the imminent introduction of our BMW ActiveHybrid models.
” said Dr.Pils.