I did some checking and the mfg is in the USA and not a garage operation. It seems that they have did quite extensive tests on the plug and they are also the mfg of directhits. If they are a mfg from China I may be more wary.
Anyway there are some sites that has some interesting reports for those of you who are technical.
DragSport.com - DSport Magazine - Tech - Quick Test: We Have Ignition
http://Pulstarplug.Blogspot.com
If it does what it says it is the cheapest power for the money. Other modifications for the same power increase will cost at least 5 times more.
I suppose we are all careful about new gadgets but from an engineering point it makes sense. A bigger spark, makes a more complete and faster combustion which makes for a bigger explosion in the cylinder and therefore produces more downward force on the piston resulting in bigger HP and better acceleration.
Meng