Price I feel is reasonable because there is no other options in the market that gives this portability. My unit runs on 12V so any car battery can power it which makes it so portable. Just load it on a pick up truck and lift any vehicles anywhere. Not only it is lifts higher than conventional jack stands but a level safer than conventional jack stands.Other than its portable, quite the hefty price isn't it, my problem is the height. Add a few more k can get 2 post lift dy but can't simply install everywhere la.