While the Civic Type R is a model of precision engineering, the Civic Hybrid raises the standard for environmentally-friendly, advanced automotive technology.
The Civic Hybrid is built on a dream of developing green vehicle that is gentle on the environment, yet uncompromising on design aesthetics and driving pleasure.
Honda first introduced the Integrated Motor Assist, or better known as IMA, hybrid technology in 1999. This technology was extended to the Civic family in 2003 and over the years, Honda engineers have fine-tuned the system.
The new hybrid system in the Civic Hybrid draws its power from an engine assisted by an electronic motor which has been made more compact and efficient. It intelligently employs different valve timing through a 3-stage i-VTEC engine and combining it with Honda’s 4th generation IMA system. The new Honda Hybrid system, works cohesively with the 1.3 litre engine to give out more power, better fuel-efficiency and lower emissions without compromising on performance.
\The IMA system consists of an ultra thin DC brushless electric motor mounted between the engine and the Continuously Variable Transmission (CVT), and an Intelligent Power Unit (IPU) that stores electric power in a compact battery box and controls the flow of electricity to and from the electric motor.
Power lost during various stages of the driving cycle is stored up in the rear-mounted compact battery and pushed back to the electric motor, resulting in increased driving performance, reduced emission and enhanced fuel consumption.
Honda’s Hybrid technology has won 10 awards worldwide since 2005.
Honda Malaysia believes that the Civic Hybrid will create a new group of customers in Malaysia, who are not just environmentally conscious but also value the efficiency and fuel economy of the i-VTEC and IMA hybrid system. These customers appreciate innovation and advanced technology in their choices of vehicles whilst not compromising on design and driving pleasure.
Mr Fujimoto added that both the Civic Type R and Civic Hybrid are results of technology and innovation working beautifully hand in hand.
In his speech, Mr Kaname Tokita, Chief Engineer for Civic, Honda R&D Co., Ltd. Automobile R&D Centre said, “Both the Civic Type R and Civic Hybrid are the epitome of Honda’s passion in advanced and precision technology, innovation and commitment to care for the environment. As the Chief Engineer for Civic, I am very proud to bring two of the most technologically advanced vehicles to Malaysia. I am confident that both models will set new benchmarks in performance vehicle and green vehicle respectively in Malaysia.”
The All New Civic Type R comes in Championship White while the Civic Hybrid is available in Fluorite Silver Metallic.
The All New Civic Type R and Civic Hybrid will be open for bookings at all Honda Showrooms throughout Malaysia from today, August 2, onwards. At the moment, customers can view the cars at selected Honda authorized dealers from August 13 onwards. (Please see Appendix 1 for the list of the selected dealers).