BMW Group Malaysia sales up by 16% - Electrifying growth in the premium segment

Discussion in 'News and Features' started by Tom, Jan 16, 2018.

  1. Tom

    Tom Administrator
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    A total of 12,680 cars and bikes were sold via BMW Group Malaysia last year, setting a record breaking achievement growth of 16%, compared to its sales figure of 10,906 units in 2016. It is the premium automaker's seventh consecutive all-time high performance and had strongly reinforced its position as the most successful premium hybrid vehicle brand in Malaysia. This is based on the units delivered in 2017, consisting of BMW cars, BMW Motorrad bikes as well as MINI in total.

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    BMW Group Worldwide


    • The success of BMW Group Malaysia mirrors that of the BMW Group worldwide.
    • Globally, the premium automaker achieved a new all-time sales high with a total delivery of 2,463,526 vehicles. A seventh consecutive year of record sales.
    • In 2017, the BMW brand saw a 4.2% boost in numbers with a total delivery of 2,088,283 vehicles while the MINI brand also charted a new sales record in 2017, growing 3.2% over the previous year with 371,881 deliveries.
    • Sales across the BMW Motorrad range also increased by 13.2% with a total of 164,153 units delivered worldwide.
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    BMW Sales



    • The BMW brand grew by 18% in 2017, delivering a total of 10,618 BMW vehicles from 9,000 vehicles in 2016.
    • The growth was mostly driven by the 3 Series with 3,564 units delivered - 2,408 of which are the 330e and 330e M Sport.
    • The BMW X5 xDrive40e was a key contributor, with over 3,000 units sold last year.
    • The BMW 740Le xDrive which was introduced in the first half of 2017 had over 400 units delivered.
    • The commendable delivery success of BMW’s electrified vehicles in Malaysia underline their leadership in electro-mobility
    • The launch of the all-new BMW 5 Series sport-business sedan, in the first half of 2017 also accelerated the brand’s sales with over 1,600 units delivered.
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    MINI



    • MINI achieved the brand’s best record performance in 2017 with 1,010 MINI vehicles delivered.
    • This marks a 12% increase from the previous year (902) and continues to position MINI as the second fastest growing brand in the Malaysian premium segment and is now the third largest brand in the segment.
    • Last year, MINI added the new MINI Countryman, MINI John Cooper Works Clubman and MINI John Cooper Works Countryman to its portfolio.
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    BMW Motorrad



    • BMW Motorrad delivered a total of 1,052 units of its motorcycles, charting a 5% increase as compared to the previous year (1,004).
    • 2017 saw the unveiling of five new motorcycles – the BMW S1000RR, BMW R1200GS, BMW K1600 GT and Bagger and BMW R nineT Urban GS.
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    Other Highlights



    • BMW Group Malaysia also introduced the Full Circle Programme by BMW Credit Malaysia, and the Roadside Assistance and Accident Hotline Program for BMW, MINI and BMW Motorrad vehicles, on top of its existing premium offerings such as the BMW 5 Year Unlimited Mileage Warranty and Free Service Program, the BMW Tyre Warranty Program, and the MINI 4 Year Unlimited Mileage and Free Service Warranty program.
    • BMW Group Malaysia also opened its doors to its newest Regional Parts Distribution Centre facilities at the Free Trade Zone of the Senai International Airport of Iskandar Malaysia. The new regional facility, which is built on an investment of over RM 130million, is one of the largest of its kind in the Asia Pacific region and supports over 22 countries in the region.
    • In 2018, BMW Group Malaysia will begin delivery of the first BMW 3 Series, BMW 5 Series and BMW 7 Series to Vietnam and the Philippines. To support the move, the BMW Assembly Plant in Kulim increased its local assembly capabilities to over 10,000 vehicles in 2017 with an investment of over RM 10million.
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    BMW Group Malaysia CEO


    Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “We are humbled by this achievement. Our successful growth here in Malaysia is a result of our absolute commitment to the country as well as all our customers, dealers and their premium ownership experiences. We are committed more than ever to serve the country and the South East Asian region from Malaysia this year and set another benchmark with utmost excellence for the premium automotive industry here. Going into 2018, with the continued support of the Malaysian government, our customers and our strong dealership network, we will realise our investments and plans for the region here and we hope in sustaining this momentum and achieving yet another milestone for the Group and the country.”

    “This year is our 15th year of operations in Malaysia and we are very proud to have established ourselves as the leading provider of premium individual and sustainable mobility. We look forward to another year of growth in every aspect – from our sales to the maturity of our product portfolio to our leadership in electromobility and future mobility here in Malaysia,” said Han.
     

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  2. gunnerzz

    gunnerzz Well-Known Member

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    Just imagine what the sale figure will be if the new baby GS is powered by 250cc engine instead of 310cc engine.

    That will be the cheapest new BMW for the masses.
     
  3. 6UE5t

    6UE5t Senior Member
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    Huh, I never thought the X5 can sell almost as many as the 3 series and outsold the 5 series by almost double!? I don't think I can see as many X5 on the road as 3 or even 5 series, where are all those X5 going?
     
  4. gunnerzz

    gunnerzz Well-Known Member

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    Parked at home as extra lifestyle vehicle maybe?
     
  5. ixeo

    ixeo Senior Member
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    The x5 eDrive is a better buy than the 5 series due to the PHEV tax breaks. Plus SUVs are the popular segment now.

    That being said BMW sales, excluding MINI is still rather far from Mercedes Malaysia. Considering the bread and butter 3 series is nearing EOL, hope the next gen will be a game changer.
     
  6. Izso

    Izso Boooooossst
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    I can see a certain authoritative figure in the govt raising his eyebrow going "Soooo... rakyat no money ke?"
     
  7. vr2turbo

    vr2turbo Moderator
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    But is it personal or company owned?
     
  8. 6UE5t

    6UE5t Senior Member
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    Ya but I don't think I see as many X5s on the road as 5 or even 3 series, that's the baffling thing for me about finding out that actually the X5 is selling that many.

    Does that matter? If the company can have expensive company cars then indirectly means the company is doing well, so the people of that company should also relatively better off, isn't it? If companies are doing well to be able to absorb such luxuries, doesn't it mean also business and economy are doing relatively better too? :biggrin:
     
  9. vr2turbo

    vr2turbo Moderator
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    Well, it depends. Companies still more likely to be able to afford than an individual. A company that is surviving and have these fringe benefits in place for the staffs will still have to go ahead and buy. An individual who is surviving will think otherwise.....lol:driver:
     
  10. 19 Degree South

    19 Degree South New Member

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    Let's say the x5 's pricing is damned competitive and it's a huge car! Malaysian suka big cars! Lol!
     

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