Proton Saga - the first national car that rolled out from the Proton assembly in Shah Alam in 1985.
The re-modelled version with a 1.3-litre Intake Air Fuel Module (IAFM) engine was launched on Friday. The new sedan which is said to be cost-efficient in fuel economy with better pickup is a compact model priced from RM30,500 to RM40,000.
Even before being launched it had already hit a pre-launch booking of 5,000 units and is expected to be a strong competitor to other models in its class.
The sedan is available in seven colours - Zircon Green, Metallic Black, Solid White, Mountain Blue, Genetic Silver, Chilli Red and Granite Grey.
The national car maker demonstrated a stage by stage assembling of the new model to engender public interest for the new sedan. The demonstration covered the entire assembling job from the chassis, body structure, interior and finally to the complete unit.
According to Proton Holdings Bhd chairman Datuk Muhammed Azlan Hashim the new Proton Saga accentuates a sedan that is more than just a motor vehicle.
He said it reflects the company's perseverance to lead on and its past successes.
He told journalists at the launch that the company is no longer a mere automobile assembler.
"To date, we have sold about 1.2 million units of Proton Saga worldwide. We are confident that we will be able to sell between 50,000 and 60,000 units per annum.
The newest model, is the sixth vehicle fully developed and built ground-up by Proton after Waja, GEN.2, Savvy, Satria Neo and Persona.
Muhammad Azlan also said the remake model is a further step in Proton's efforts to reinvent itself. He added: "Proton launched its Wira replacement, the Persona, last August. Not only did that move help lift Proton's sales, it also helped return the company to the black for its second quarter ending September 2007.
The national car maker's financials have also been steadily improving. The company reported its first profit of RM3.51mil in the quarter ended Sept 30 – after five consecutive quarters of net losses, citing improved sales, especially since the launch of the Persona and better cost-management.
Source: Buy And Sell Used Car | Car Service Information : 121 Motor
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