The soft roader market became apparent when Honda first release their rendition in 1995. Dubbed the ‘Comfort Roundabout Vehicle’, over 5million has been produced and we are now down to the fourth generation CR-V, and even before it was launched in March, Honda Malaysia had already received over 1000 bookings.
Honda has managed to changed the idea of having a 4WD. Back in the days, people bought tall-riding four-wheel-drives for rough use, going into thick jungles and muddy water. But with the concept of the CR-V, owning a ‘go-anywhere’ family car, that is easily drivable and practical became an option. Almost 20 years after the launch of the first generation, the CR-V badge lives on.
The market may be flustered for choices these days, with the Nissan X-Trail, Hyundai Santa-Fe and Kia Sportage. This only means Honda had to step up their game where once they monopolised.
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