Infiniti have already established themselves as a luxury brand that is rivalling the big players like BMW and Mercedes, but it seems that where they are right now is not enough. Although the Infiniti Performance Line (IPL) was created three years ago to gain a spot in the marketplace with the Q60 IPL, Infiniti CEO himself thinks that there is something lacking in somewhere.
“What is absent from our product structure today is a line of really thoroughbred, high-end performance cars that take no prisoners,” said Johan de Nysschen, the CEO of Infiniti.
“I don’t say that every single Infiniti car line should have a model. But I do say that we need a high-performance sub-brand,” he added.
Under Nysschen, Infiniti have moved towards an identity that incorporates bigger engines and track-worthy handling. And with these components, he is aiming to pit the Japanese brand against the well-established Germans of Audi, BMW and Mercedes-Benz.
The Infiniti Q50 Eau Rouge Concept has already given us a quick peek of what they have in mind. Carbon fiber bodywork inspired by the marque’s RB9 Formula 1 car coupled with a lower, firmer suspension, it seems that Infiniti is already on the right track.
