Yesterday, Volkswagen Malaysia kicked off the Think Blue. – National Challenge 2013 in Malaysia today to spread the philosophy of “Think Blue” and to display the brand’s efforts on the importance of fuel savings and that a change in driving behaviours could further reduce CO2 emissions. Dealerships throughout the country will be welcoming Malaysians for test drives and to register their participation for the Think Blue. – National Challenge 2013. The qualifying and registration period will be from July 1st to 21st, 2013.
Participants would have to register at any Volkswagen dealership nationwide or download the Think Blue. World Championship app during the qualification period to take part. To be eligible, participants would have to be aged 18 years and above and possess a valid driving license in Malaysia. Shortlisted participants will move on to the Think Blue. – National Challenge 2013 that will be held in Kuala Lumpur from August 17th to 18th, where they will be competing against each other in real driving situations to become Malaysia’s most fuel efficient driver. The winner of this challenge will then represent Malaysia in the Think Blue. World Championship 2013 in Germany from September 6th to 10th, 2013 and stands a chance to become the world’s most fuel-efficient “Think Blue.” champion.
The Think Blue. World Championship app reveals another facet of Think Blue. – Volkswagen’s holistic approach to sustainability. The game heightens awareness of more efficient driving and shows that all drivers can make their own personal contribution to environmental protection without sacrificing driving pleasure.
Volkswagen Group Malaysia Managing Director Dr Zeno Kerschbaumer said under the “Think Blue.” umbrella, Volkswagen targets to further reduce fuel consumption of its vehicles with core technologies such as TSI and DSG, which also reduced CO2 emissions.
“The Think Blue. World Championship 2013 demonstrates the company’s target to reduce CO2 emissions while maintaining the performance and driving fun for the customer. Furthermore, driving behaviour is a very important part in reducing fuel consumption, which is the reason behind this challenge.”
He added that the principle of “Think Blue.” is perfectly reflected by the game and inspires everyone in adopting a healthy driving behaviour in an exciting and entertaining way.
For more information, please visit thinkblue.volkswagen.com.my or the nearest Volkswagen dealership.
