Earlier this week, Mercedes Benz Malaysia (MBM) and NZ Wheels Sdn Bhd (NZW), importer and authorized dealer of Mercedes Benz vehicles in Malaysia, marked a new milestone, following the official opening of the NZ Wheels Bangsar Autohaus. The opening of this 13,000 sq. ft showroom will allow customers of the popular three-pointed star marque to be treated with the ultimate Mercedes Benz retail experience, from the moment they step into the showroom in the heart of Bangsar.
NZ Wheels Bangsar Autohaus represents more than just an ordinary showroom – it encapsulates the brand’s constant quest to deliver on fascination, performance, and perfection: three words that are synonymous with the brand promise of Mercedes Benz. NZ Wheels Bangsar Autohaus is open seven days a week from 10AM till 10PM, and customers can enjoy sipping on imported coffee whilst browse the latest selection of Mercedes Benz offerings. This new showroom is capable of housing up to 11 showroom vehicles, but also mixes retail into its concept, offering a new lifestyle automotive experience. Having pioneered the Autohaus concept in Malaysia the premium luxury vehicle brand continues to boast the largest dealer and service network comprising of 31 dealers amongst premium brands in Malaysia. And, with the opening of this newest Autohaus the facility commensurates yet another milestone for Mercedes-Benz as it will be the first fully MPS II Compliant 1S Showroom in the country.
For Mercedes-Benz, the ambition to provide a superlative customer experience meant that nothing was considered too luxurious for their customers and no expenses were spared when it came to furnishing the Autohaus, as everything including sofas, lifts and even the very coffee customers will enjoy in the showroom are imported from Europe. NZ Wheels Bangsar is also the first Corporate Solutions Centre for Mercedes-Benz in South East Asia. Business owners from small, medium sized to multinational conglomerates can now receive customised corporate solutions ranging from attractive fleet offers to fleet financing solutions to meet every business need.
In his speech, Datuk Wira SM Faisal Tan Sri SM Nasimuddin, NAZA Group of Companies Joint Group Executive Chairman shared “We have the utmost confidence in this venture in Bangsar. The NZ Wheels Bangsar Autohaus is the first Corporate Solution Centre in South East Asia and NZ Wheels are further cementing their commitment and confidence to the brand by investing a total of RM 15 million for this project.”
He further added “Another key highlight of the Autohaus in Bangsar is that it houses the very first AMG Corner in the country where true motor enthusiasts are able to experience what the Mercedes AMG brand stands for.”
According to MBM, it plans to invest an additional RM280 million until 2016, of which 200 will be used for its retail network. These plans further enhance customer focus and after sales service, strengthening as well as extending brand equity with the aim of ensuring that every delivery of the MBM service experience goes beyond the vehicle itself and together with its dealers, offer customers unparalleled service.
MBM vice-president of sales and marketing Kai Schlickum added “For us here at MBM, the pursuit to be No.1 in customer satisfaction is not short-term lip service but a long term, concerted effort in meeting the high expectations of Mercedes-Benz owners.”
The new NZ Wheels Bangsar Autohaus is the first Mercedes-Benz dealership in Malaysia to operate from 10am – 10pm daily, 365 days a year and is located at No 61, Jalan Ara, Bangsar Baru, 59100 Kuala Lumpur. More exciting information about NZ Wheels may be obtained from their website here or on their Facebook. You can also follow @NZ_Wheels on Twitter for the latest updates and offerings.