“Service with a smile” has to be one of the best doctrines to follow when in any business, but when faced with a super star F1 driver with the Mercedes AMG PETRONAS Formula One team that goes by the name of either Lewis Hamilton or Nico Rosberg, F1 fans won’t be noticing their smiles… but rather a ‘god’ in their place.
The top five spenders at PETRONAS stations were pleasantly surprised when they were invited to the PETRONAS Twin Stations for a once-in-a-lifetime experience to meet with MERCEDES AMG PETRONAS Formula One™ Drivers, Nico Rosberg and Lewis Hamilton. During the exclusive mingling session, the Formula One™ (F1) racers took over the nozzle and fuelled up the vehicles of the five awestruck customers.
The special occasion was organised in collaboration with PETRONAS Motorsports and PETRONAS Dagangan Berhad (PDB) as part of their commitment to provide a unique fuelling experience for its valued customers. Both Nico Rosberg and Lewis Hamilton are here in conjunction with the upcoming PETRONAS Malaysia Grand Prix that was held last weekend.
Speaking at the event, Akbar Md Thayoob, Head of Retail Business Division of PDB said, “As the Brand of 1st Choice, we are always committed to enrich our customers’ experience whenever they step foot into PETRONAS stations. We do this by offering unique engagement activities such as bringing Nico Rosberg and Lewis Hamilton here today as well as through our range of quality products and differentiated services.”
“Ultimately, we want our loyal customers to know that when they spend at any of our 1,000 PETRONAS stations nationwide, they will be rewarded generously as a form of our appreciation,” he added.
The occasion also clearly marked the association of F1 with PETRONAS’ products, particularly the PETRONAS PRIMAX 95 XTRA, which was developed based on the technology used on the race track. PETRONAS’ years of experience in the motorsports has rendered credibility to the Company as the Total Fluid Specialist, as is evident by the PRIMAX brand being proudly etched on the MERCEDES AMG PETRONAS Formula One™ cars.
One of the top spenders, Mohd Zain bin Solahan said, “I am a fan of Nico Rosberg and I am exceptionally happy today to have met him in person during this exclusive PETRONAS event. It is indeed rewarding being a loyal customer of PETRONAS. I will continue to support the brand, not only because of the enticing reward programmes, but also the quality products and the one-stop centre convenience that PETRONAS station offers.”
Another lucky customer, Nerisma Shamsul Shah said, “I have been a loyal customer of PETRONAS for about five years now as PETRONAS stations are widely available throughout the country. I particularly enjoy the convenience and facilities that the station offers and the quality of its PRIMAX 95 XTRA which offers greater savings and performance. Today’s session with the MERCEDES AMG PETRONAS Formula One™ Drivers is indeed the most unique experience for me thus far,” he added.
Over the years, PDB has taken the unconventional approach to constantly ‘wow’ its customers – from adopting a new image and introducing sustainable features at its stations, to inviting the MERCEDES AMG PETRONAS Formula One™ drivers to fuel-up for its customers. As the Brand of 1st Choice, these unique and customer-centric initiatives are what differentiate the PETRONAS brand from the rest.