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Goodyear launches the all-new Assurance TripleMax – Set to deliver Maximum Wet Grip, Maximum Control and Maximum Braking Ability

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Goodyear – one of the industry’s leading tyre manufacturer has launched their latest mid-range tyre called the Assurance TripleMax. Designed to cater for the mid-sized passenger vehicles, the new Goodyear Assurance TripleMax is developed to provide drivers with increased peace of mind and shorter braking distances, particularly when driving in the rain.

Boasting Goodyear’s latest HYDROGRIP Technology, the TripleMax is set to reduce braking distances by more than 2 metres on wet roads; providing drivers the assurance and a peace of mind whilst driving in the wet. The HYDROGRIP Technology provides wet grip through an innovative new functionalised polymer tread compound with improved molecular bonding to give their new tyre a leading edge over its competitors.

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Ivy Peng, Managing Director of Goodyear Malaysia expressed that – “At Goodyear, we keep our customer’s safety needs as the utmost priority. Setting a new standard in tyre innovation, the Assurance TripleMax will best serve all drivers who are seeking the perfect tyres to use on Malaysia’s road conditions and tropical weather”.

In addition to significant improvement in grip and braking distances, the Goodyear Assurance TripleMax was also developed with two other key consumer needs in mind; a high level of tyre durability and an increase in fuel savings.

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With a newly reinforced DuPont Kevlar protection, the Assurance TripleMax is built with longevity and protection in mind. The DuPont Kevlar is a military grade equipment, which has been inculcated into Goodyear’s mass produced consumer tyres, beginning with the new TripleMax to ensure their user is in safe hands. This lightweight material maintains the stiffness and strength of the tyres – even under high temperature conditions, giving the edge in protection against road hazards.

Confident of the DuPont Kevlar Technologoy – Goodyear is offering a “Worry Free Assurance” program in conjunction with the launch of the new Assurance TripleMax. The Worry Free Assurance program offers purchasers a free tyre replacement for damages caused by road hazards for up to 6 months. This offer will begin from 1st October till 31st December 2013 at all Goodyear participating dealers nationwide.

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Catering for the mid-range car market, the Assurance TripleMax is available in 15″ to 17″ rim diameters and in multiple sizes within the range. For more information on Goodyear’s latest offerings, visit or head over to their nearest participating dealers.